Responsibilities

• Develop and implement comprehensive marketing and brand strategies aligned with IEDC and Office of Commerce priorities and economic development goals.
• Serve as the primary steward of the IEDC/Indiana economic development brand, ensuring consistent positioning, messaging, visual identity and brand standards across channels and audiences.
• Lead sector- and audience-focused marketing initiatives supporting priority industries, business attraction, expansion and retention.
• Oversee campaign planning, strategy, advertising, media strategy, creative development and brand activation in collaboration with internal and external agency partners.
• Provide creative direction and oversight for major collateral, presentations, business development materials, trade show environments and other branded assets.
• Collaborate with the Business Development team to align marketing activities with attraction, expansion and retention strategies.
• Lead IEDC’s experiential marketing and events strategy, ensuring events and activations advance business objectives, strengthen the Indiana brand and create meaningful engagement with target audiences.
• Ensure that events support defined business objectives and measurable outcomes.
• Manage marketing budgets and agency contracts, procurement processes and vendor performance, ensuring effective stewardship of resources.
• Establish marketing and brand performance measures and use data and insights to evaluate effectiveness and optimize investments.

Requirements

• Bachelor’s degree in marketing, communications, business, advertising, public relations or related field
• 8+ years of progressive marketing, brand, communications or related experience
• 3+ years of supervisory or team leadership experience
• Demonstrated experience developing and leading integrated marketing and brand strategies
• Demonstrated experience managing brands and maintaining consistency across multiple channels and audiences
• Experience overseeing creative development, campaigns, agencies and/or external partners
• Experience providing strategic oversight of events, experiential marketing or major brand activations
• Experience managing budgets, contracts and vendor relationships
• Experience working in economic development, government or B2B marketing
• Experience partnering with business attraction, sales or business development teams preferred

Preferred

• Experience partnering with business attraction, sales or business development teams preferred

Benefits

• Three (3) medical plan options (including RX coverage) as well as vision and dental plans
• Wellness Rewards Program: Complete wellness activities to earn gift card rewards
• Health savings account, which includes bi-weekly state contribution
• Deferred compensation 457(b) account (similar to 401(k) plan) with employer match
• Two (2) fully-funded pension plan options
• A robust, comprehensive program of leave policies covering a variety of employee needs, including but not limited to:
• 160 hours of paid New Parent Leave and up to eight weeks of paid Childbirth Recovery Leave for eligible mothers
• Up to 16 hours of paid community service leave
• Combined 192 hours of paid vacation, personal, and sick leave time off
• 12 paid holidays, 14 on election years