Responsibilities

• Define and own the global Clinical Business marketing, brand, and demand strategy in alignment with the annual operating plan and revenue targets.
• Establish a clear and differentiated Clinical Business brand identity, including positioning, messaging architecture, and competitive differentiation.
• Translate business priorities, including test menu expansion, instrument adoption, utilization growth, and geographic expansion, into integrated marketing plans.
• Serve as a key member of the Clinical Business leadership team, providing insights into market dynamics, customer needs, competitive activity, and growth opportunities.
• Own a comprehensive demand generation strategy aligned with pipeline, conversion, and revenue targets.
• Build a metric-driven demand generation engine across digital channels, events, content, account-based marketing, and regional programs.
• Establish and enforce marketing performance standards focused on pipeline creation and coverage, conversion rates, funnel velocity, and marketing-sourced and influenced revenue.
• Maintain investment and return-on-investment discipline, reallocating marketing resources and spending based on performance.
• Partner closely with Sales and Sales Operations on territories, coverage models, funnel management, pipeline development, and revenue priorities.
• Define and own customer segmentation and buying personas across clinical settings, including hospitals, laboratories, and decentralized care environments.

Requirements

• Bachelor’s degree required.
• Senior marketing leadership experience within clinical diagnostics, medical devices, life sciences, healthcare business-to-business markets, or a related industry.
• Proven success building revenue-aligned, metric-driven demand generation engines.
• Deep expertise in product marketing, segment marketing, brand strategy, and digital marketing.
• Experience developing global marketing strategies aligned with business plans and revenue targets.
• Experience establishing differentiated brand positioning, messaging frameworks, and competitive strategies.
• Demonstrated success leading new product introductions, commercialization strategies, and sales enablement.
• Experience developing customer segmentation, buying personas, value propositions, and targeted marketing programs.
• Strong knowledge of digital marketing capabilities, including marketing automation, CRM, analytics, SEO, SEM, web, social media, email, and content strategy.
• Experience with account-based marketing, personalization, lifecycle marketing, retention marketing, and customer journey optimization.

Benefits

• Flexible Medical, Dental, & Vision Coverage
• Competitive 401k company match
• Bonus Program, Generous PTO and paid holidays
• Generous Tuition reimbursement
• Hybrid and flexible work arrangements
• Professional development, engagement and events
• Company marketplace for lunch and snacks in our Norwood, MA, Billerica, MA and Westbrook, ME offices
• Company subsidized cafeteria in our Waltham, MA office