Responsibilities

• Strategy & Vision: Define and own the global marketing strategy across the full funnel, ensuring it ladders to brand, product, and commercial goals. This includes defining a clear brand strategy across our portfolio and individual product lines, improving our customer-focus, annual marketing strategies, delivering business results across every phase of the marketing funnel, and delivering best in class marketing and campaign work that sets a new bar of excellence across Meta.
• Team Leadership: Lead, inspire, and grow a large brand marketing team. This includes creating new ways of working, setting an inspirational vision that drives best-in-class marketing work, and creating a strong culture through a period of significant growth and change.
• Cross-Functional Partnership: Partner closely with Product Marketing, Comms, Experiential, Creative Marketing, Retail, Growth, Product, Insights, Sales, and Decision Science teams to enable ever-improving, data-informed, creatively exceptional campaign and evergreen work.
• AI Leadership: Embed AI into team workflows to drive step-change productivity gains and lead the team toward an AI-first operating model.
• Budget Leadership: Responsibly manage, allocate, and continually improve effective utilization of a large marketing budget.

Requirements

• 15+ years of experience in consumer marketing and/or brand management, with brands and at companies with global scale
• 12+ years of experience with team leadership, cross-functional team leadership, or team management
• Demonstrated track record of managing a multi-product or multi-brand portfolio with distinct brand identities and competing resource demands
• Proven experience developing global strategy and delivering impactful marketing campaigns that balance both data-informed decision making and creative excellence
• Experience building mass-market consumer-centric brands with demonstrated expertise in brand evolution or brand repositioning during periods of significant product or market change
• Proven track record managing significant marketing budgets (100s of millions of dollars) and partnering closely with Finance and Decision Science leadership of effective deployment
• Experience identifying and analyzing complex, long term, critical problems facing the relevant areas of the business and drove solutions for them
• Experience sitting on executive leadership teams, influencing company-level strategy, and presenting to C-suite and executive stakeholders

Preferred

• Deep experience in the fashion industry, leading complex marketing organizations for global lifestyle brands and/or physical products
• A background in device marketing and/or demonstrated marketing leadership for global technology brands