Director, Global Downstream Marketing

Henrico County, VA (Hybrid)

$140K/yr – $160K/yrDirector/Executive10+ years expFull time

Posted 11 days ago

Job Summary

Own and run ChemTreat’s global demand generation and marketing pipeline, guiding multi-channel programs and a high-performing marketing organization to drive growth.

  • Own demand generation strategy and execution across global programs
  • Lead performance dashboards and stakeholder alignment for growth initiatives

Job Description

Responsibilities

  • This role owns ChemTreat's global demand generation strategy and marketing-generated pipeline while leading Marketing Communications, Digital Marketing, Customer Engagement, Brand Management, Events, Marketing Operations, and Sales Enablement — partnering closely with Strategic Planning, Product Strategy, Product Management, Commercial Excellence, Technical Services, and Regional Commercial Leaders to align global marketing activities with the company's growth objectives.
  • Owning ChemTreat's demand generation strategy and execution, delivering qualified leads and marketing-generated pipeline that support commercial growth objectives .
  • Developing and executing integrated multi-channel marketing programs across digital, content, email, webinars, events, social media, marketing automation, and account-based marketing.
  • Partnering with commercial leaders to align marketing programs with growth plans, revenue targets, and customer acquisition objectives .
  • Leading global marketing communications and brand strategy.
  • Managing ChemTreat's brand identity, messaging, positioning, and value proposition across all regions and customer touchpoints.
  • Leading ChemTreat's global digital marketing strategy, including website, SEO/SEM, social media, email, marketing automation, and the broader marketing technology stack.
  • Developing dashboards and reporting tools to monitor marketing performance, campaign effectiveness, and return on marketing investment.
  • Leading Voice of Customer, NPS, customer satisfaction, and win/loss programs.
  • Translating customer insights into recommendations that improve customer experience and commercial effectiveness.

Requirements

  • Bachelor's degree in Marketing , Business, Communications, Engineering, Chemistry, or a related field; MBA preferred.
  • Minimum of 10 years of progressive B2B marketing experience, including demonstrated success leading demand generation, marketing communications, digital marketing, and commercial growth initiatives.
  • Experience managing teams and delivering measurable pipeline and revenue growth.
  • Strong knowledge of digital marketing, marketing automation, CRM systems, and customer lifecycle management.
  • Strong analytical, problem-solving, and business acumen, with the ability to translate strategic priorities into impactful customer-facing programs.
  • Excellent leadership, communication, and stakeholder management skills, with experience managing marketing budgets, agencies, vendors, and technology platforms.
  • Industrial, manufacturing, water treatment, or related industry experience strongly preferred.

Benefits

  • Competitive vacation and time-off benefits
  • Professional onboarding and training programs
  • Career coaching and development opportunities
  • Comprehensive health benefits
  • 401(k) retirement plan
  • A collaborative team environment with strong growth potential
  • Work-from-home flexibility one day per week
Veralto Global logo

Veralto Global

4.0 Glassdoor

Veralto is a $5 billion global leader in essential technology solutions dedicated to creating a safer, cleaner, more vibrant future. Veralto’s Water Quality companies—Aquatic Informatics, ChemTreat, Hach, McCrometer, OTT HydroMet, Sea-Bird Scientific, Trojan Technologies, and XOS—help customers manage, treat, purify, and protect the global water supply, from municipal and wastewater treatment facilities to lakes, rivers, watersheds, and oceans. And our Product Quality and Innovation companies—Esko, Linx, Pantone, Videojet, and X-Rite—help protect the world’s food, medicine, and essentials by enabling customers to track and authenticate the billions of goods that travel the global supply chain every day. When you join a Veralto company, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the water, food, medicine, and other essentials we all rely on, and where you’ll have boundless opportunities to deepen your skillset, pursue your ambitions, and grow your career. Spanning 13 operating companies and 300+ locations across the globe, each of our 16,000 associates worldwide brings rich backgrounds and diverse perspectives to our business. Together, we’re Safeguarding the World’s Most Vital ResourcesTM—and building rewarding careers along the way. Learn more about our culture on our LinkedIn Life page and on jobs.veralto.com.

Founded in 2023
Waltham, Massachusetts, USA
594 employees (53 in marketing)
77% recommend to a friend
96% CEO approval

Salaries

Posted range

$140K/yr – $160K/yr

Taken straight from the job posting.

See all Veralto Global salaries

Marketing Team

Marketing Team Size
49 (8% of company)
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
79.7K
Traffic Source Mix
Search
23.7%
Direct
42.2%
Referral
17%
Social
16.2%
Paid
0.7%

Headcount Trend

Current headcount: ~594

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Director, Global Downstream Marketing

Veralto Global · Henrico County, VA · Hybrid