Director, Field Marketing & Demand Generation

USA (Remote)

$170K/yr – $213K/yrDirector/ExecutiveFull time

Posted 2 weeks ago

Job Summary

Own and optimize Sysdig's global field marketing strategy and execution, including ABM and demand gen across regions, event portfolio, and budget, while building a high-performing team with an AI-enabled workflow.

  • Lead global field marketing strategy, ROI discipline, and regional localization.
  • Drive end-to-end demand programs, events, and AI-enabled workflows to scale pipeline.

Job Description

Responsibilities

  • Own the vision, strategy, and execution of field marketing across AMER, EMEA, and APJ — building a scalable center of excellence (plans, playbooks, reporting) that keeps every region consistent while localizing where it matters, and acts as the voice of the field back to global GTM.
  • Own the end-to-end ABM and territory demand gen strategy across events, digital, content, and outbound — driven by intent and account-fit data, engineered for asymmetric security buying committees, and inclusive of named accountability for Sysdig's visibility in AI-assisted discovery (ChatGPT, Perplexity, Claude, AI Overviews).
  • Set the strategy, standards, and calendar for the full event portfolio (RSAC, Black Hat, KubeCon, hosted summits, CISO dinners, partner events) — rebalancing deliberately toward owned, intimate, experience-led formats with rigorous ROI discipline and executive engagement that gets Sysdig leaders in front of buying committees earlier.
  • Serve as the senior marketing partner to regional sales and RevOps — aligning on territory strategy, whitespace, pipeline, and revenue through territory planning, forecasts, and QBRs, while developing strategic co-marketing with cloud, technology, and channel partners to scale through-partner pipeline.
  • Own and forecast the global field marketing budget and establish a data-centric operating model — clear KPIs, multi-method measurement (attribution, incrementality, win-loss), and clean bidirectional integration across the event stack, Marketo, and Salesforce — holding every program accountable for ROI and pipeline contribution.
  • Build, lead, and develop a high-performing distributed team and operationalize a "human + AI" model — turning higher-value AI use cases (event selection, agentic list building, personalized follow-up at scale) into repeatable, measured workflows with clear quality guardrails, while communicating strategy and performance to executive stakeholders.

Requirements

  • 10+ years of B2B marketing experience, including 5+ years leading and building field, regional, or demand generation teams — ideally distributed across multiple geographies.
  • Deep familiarity with the enterprise cybersecurity or cloud infrastructure buyer. You understand how CISOs, security architects, and platform teams actually evaluate, and how procurement, legal, and finance shape the outcome.
  • Proven track record owning a multi-million-dollar budget and a pipeline number, with the receipts to show measurable revenue impact at scale.
  • Expertise across the full demand funnel, ABM, intent data, and enterprise event execution — with a strong point of view on where field investment does and does not pay back.
  • Demonstrated AI fluency as a builder, not just a user. You have put AI into real marketing workflows and can point to what you built, what it replaced, and what it produced. You have a clear view on where AI genuinely creates leverage versus where it is hype.
  • Hands-on command of a modern GTM stack: Marketo, Salesforce, an ABM/intent platform (6sense, Demandbase, or similar), event tech, and BI/reporting. Comfort with AI-native GTM tooling is a strong plus.
  • Track record of operating as a strategic leader — building cross-functional partnerships, influencing executive stakeholders, making the business case, and leading planning across regions and time zones.
  • Willingness to travel meaningfully, roughly 20-40%, including some evenings and weekends around major industry moments.

Preferred

  • A strategic, business-minded leader who balances big-picture vision with hands-on execution. At this level, the job is to build the system that runs the programs.
  • A pipeline mindset. You measure success in opportunities and revenue influenced, not attendance or lead counts. You know the number a program will produce before it happens and you prove the one it did after.
  • Strong people leadership. You hire well, develop people, and get the best out of a team spread across three regions.
  • Executive presence and the ability to influence and align stakeholders without direct authority.
  • Intellectual honesty about what is working. You kill your own programs when the data says to.
  • Genuine curiosity about how this discipline is changing, and the confidence to rebuild rather than defend. A “we have always done it this way” mindset will not succeed here.
  • Excellent judgment under ambiguity, and the operational discipline to run many programs across many markets without dropping quality.

Benefits

  • Extra days off to prioritize your well-being
  • 401(k) Retirement Savings Plan with a 3% company match
  • Maternity and Parental Leave
  • Mental health support for you and your family through the Modern Health app
  • Full health benefits package for you and your family
Sysdig logo

Sysdig

3.8 Glassdoor

Good-enough security isn’t good enough.Sysdig helps security and development teams prevent, detect, and respond to cloud threats instantly. Founded by Falco and Wireshark creators and built on agentic AI, Sysdig delivers real-time defense grounded in the uncompromising truth of runtime. With streaming views of what’s running, Sysdig correlates signals across workloads, identities, and services to expose hidden attack paths and active risk, enabling teams to tailor defenses together. No guesswork. No black boxes. Just cloud security, the right way.

Founded in 2013
San Francisco, California, USA
661 employees (45 in marketing)
68% recommend to a friend
72% CEO approval

Salaries

Posted range

$170K/yr – $213K/yr

Taken straight from the job posting.

See all Sysdig salaries

Marketing Team

Marketing Team Size
38 (6% of company)
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$729.5M
Last Raise
$350M
Series G, 4 years ago

Funding History

  • Dec 2021
    Series G • $350M
  • Apr 2021
    Series F • $188M
  • Jan 2020
    Series E • $70M

Traffic Signals

Monthly Visitors
204.5K
Monthly Google Ads Budget
$152.7K
Traffic Source Mix
Search
49.1%
Direct
39.6%
Referral
7.6%
Social
2.4%
Paid
1.1%

Headcount Trend

Current headcount: ~660

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