Director, Experience Strategy (Audience Insights)
New York City, NY (On-site)
Posted 1 day ago
Job Summary
Own the customer experience strategy across brands and client engagements, guiding discovery to execution while mentoring strategists and partnering with cross-functional teams to translate insights into impactful business solutions.
- Own the customer experience strategy across brands and client engagements
- Lead discovery through optimization and mentor the team
- Collaborate with cross-functional groups to translate insights into business solutions
Job Description
Responsibilities
- Lead the development of customer insights and strategic recommendations that inform integrated marketing and media plans.
- Translate qualitative and quantitative research into clear, actionable business and customer strategies.
- Apply a strong understanding of pharmaceutical marketing, customer journeys, and omnichannel engagement across HCP and DTC audiences.
- Evaluate strategic work to ensure recommendations are insight-driven, customer-focused, and aligned with client objectives.
- Stay current on industry trends, evolving customer behaviors, and emerging technologies to strengthen strategic recommendations.
- Lead the Customer Experience function across assigned brands and client engagements.
- Partner with Planning, Analytics, Media, Data, Creative, and Client teams to develop integrated customer experience strategies.
- Manage and mentor strategists, providing coaching, feedback, and opportunities for professional growth.
- Foster collaboration across cross-functional teams while helping resolve complex business and strategic challenges.
- Present strategic recommendations with confidence to both internal and client stakeholders.
Requirements
- 8+ years of experience in customer experience, strategy, insights, media, or integrated marketing.
- Pharmaceutical agency experience preferred; Consumer Health or CPG experience a plus.
- Proven ability to lead cross-functional teams and manage multiple priorities.
- Strong analytical thinking, problem-solving, and strategic planning skills.
- Excellent communication, presentation, facilitation, and storytelling abilities.
- Experience mentoring and developing team members.
- Proficiency with Microsoft Office applications and relevant research, analytics, and media planning tools.
Benefits
- medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout.Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.
Salaries
Posted range
$107K/yr – $153K/yr
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Director, Experience Strategy (Audience Insights)
Publicis Health Media · New York City, NY · On-site






























