Director of Digital Social Content Strategy

USA (On-site)

$200K/yr – $250K/yrDirector/ExecutiveFull time

Posted 3 weeks ago

Job Summary

Own and drive a multi-platform social media strategy across LinkedIn, X, Instagram, YouTube, and emerging channels, shaping the brand voice and leading operations, analytics, and cross-functional partnerships.

  • Define and maintain Flock's social brand voice for public sector and commercial audiences.
  • Lead daily channel operations, content calendars, and crisis communications.
  • Build analytics dashboards and scale the social function with cross-functional collaboration.

Job Description

Responsibilities

  • Architect, launch, and execute a multi-platform social media strategy across LinkedIn, X, Instagram, YouTube, and emerging channels.
  • Define and maintain Flock's social brand voice, creating content that builds awareness, trust, and engagement across public sector and commercial audiences.
  • Oversee daily channel operations, including publishing schedules, content calendars, real-time brand engagement, and crisis communication nuances.
  • Partner cross-functionally with Brand, Creative, Content, Communications, and Product Marketing teams to amplify major campaigns and product launches.
  • Establish social analytics dashboards, track key performance indicators, and scale a dedicated social media team as the function grows.

Requirements

  • Extensive experience building, executing, and scaling social media strategy within high-growth technology, civic-tech, or mission-driven organizations.
  • Demonstrated track record of expanding social channel audiences and driving engagement across LinkedIn, X, Instagram, and YouTube.
  • Practical capability to balance creative campaign development with quantitative analytics, social listening, and performance measurement tools.
  • Strong cross-functional collaboration skills with experience advising executives, sales teams, and marketing leaders on digital brand strategy.
  • Proven ability to navigate sensitive conversations and online communication with professional judgment and nuance.
Flock logo

Flock

3.9 Glassdoor

Flock Safety is the leading public safety platform designed to help communities prevent and reduce crime, not just respond to it. We partner with cities, law enforcement agencies, schools, businesses, and neighborhoods to deliver real-time, objective intelligence that helps stop crime quickly, responsibly, and transparently.Our technology captures objective evidence, such as vehicle and situational data, and applies privacy-first machine learning to surface actionable insights, so investigators can focus on facts, not guesswork. The result is faster resolutions, safer communities, and fewer intrusive policing practices.Unlike legacy systems built around force, hardware sprawl, or after-the-fact evidence review, Flock is purpose-built for crime prevention and accountability at scale. Our cloud-native platform is easy to deploy, simple to use, and designed with civil liberties at the core, including built-in data minimization, auditing, and user transparency.Why communities choose Flock Safety:Prevention-first public safety: stop crime earlier with shared, objective intelligence.Privacy by design: clear retention controls, audit logs, and policy-driven access.Real-time insights: machine learning that helps identify leads in minutes, not days.Unified platform: cameras, sensors, and intelligence working together seamlessly.Community trust: technology that supports public safety without overreach.Today, thousands of cities and organizations rely on Flock Safety to reduce crime, improve clearance rates, and build safer environments - without compromising the values of the communities they serve.Flock Safety is redefining public safety for the modern world: proactive, accountable, and community-centered.TX Alarm License: C29742701

Founded in 2017
Atlanta, Georgia, USA
1.4K employees (62 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$200K/yr – $250K/yr

Taken straight from the job posting.

See all Flock salaries

Marketing Team

Marketing Team Size
35 (2% of company)
Median Tenure
1 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.2B
Last Raise
$200M
Series I

Funding History

  • Apr 2026
    Series I • $200M
  • Mar 2025
    Series H • $275M
  • Mar 2024
    Series G • $200M

Traffic Signals

Monthly Visitors
688K
Monthly Google Ads Budget
$61.6K
Traffic Source Mix
Search
35.3%
Direct
52.5%
Referral
4.5%
Social
2.3%
Paid
2.1%

Headcount Trend

Current headcount: ~1.4K

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