Responsibilities

• Build client demand generation strategies based on industry, ICP, business model, offer, sales cycle, and revenue goals
• Translate business goals into paid media plans, campaign KPIs, benchmarks, and testing roadmaps
• Own strategy and outcomes across LinkedIn paid media
• Build and manage campaigns hands-on within LinkedIn Campaign Manager
• Partner with content and creative teams to turn founder-led content into effective paid campaigns
• Develop strategies across Thought Leader Ads, retargeting, lead generation, and other LinkedIn campaign formats
• Evaluate performance across the full funnel, from impressions and engagement through qualified meetings, opportunities, and pipeline
• Diagnose whether underperformance is driven by targeting, messaging, creative, offer, budget, conversion, or sales follow-up
• Develop testing roadmaps across audiences, creative, messaging, offers, landing pages, and campaign structure
• Lead demand generation onboarding, strategy sessions, monthly reporting, and the paid media portion of client QBRs

Requirements

• 5+ years of experience in B2B demand generation, paid media, performance marketing, or a related field (VC-backed tech experience preferred)
• Demonstrated ownership of paid media strategy and performance outcomes
• Experience building demand generation strategies across multiple clients, products, or markets
• Strong understanding of B2B funnel economics, pipeline measurement, attribution, and conversion
• Deep hands-on experience with LinkedIn Campaign Manager
• Experience managing meaningful paid media budgets and making allocation decisions based on performance
• Strong understanding of LinkedIn targeting, campaign objectives, bidding, creative formats, retargeting, and optimization
• Experience setting goals and benchmarks when historical data is limited
• Ability to connect platform metrics like CTR, CPC, and CPL to downstream metrics like qualified meetings, opportunities, and pipeline
• Strong analytical judgment and the ability to move beyond surface-level platform metrics