Responsibilities

• Own the creative strategy for the Hers brand across performance marketing channels, ensuring every campaign reflects the brand while driving measurable business results.
• Use performance data, customer insights, and market trends to develop creative hypotheses, concepts, scripts, and production-ready briefs.
• Shape creative that helps women feel informed, supported, and confident throughout their healthcare journey while delivering work that is emotionally resonant, stigma-free, and unmistakably Hers.
• Establish a high bar for creative strategy and briefing, ensuring every concept is grounded in customer insight, a clear hypothesis, and measurable success criteria.
• Lead a multidisciplinary creative pod, partnering closely with editors, producers, and studio teams to develop high-quality creative.
• Create fast, effective feedback loops across Creative, Growth, and Media Buying to continuously improve performance.
• Partner with Growth, Creative, and Analytics leaders to rapidly test, learn, and iterate using performance data to continuously improve creative effectiveness.
• Partner with Product, Clinical, Legal, and Brand teams to ensure creative accurately reflects our products while meeting regulatory requirements.
• Lead regular performance reviews, providing visibility into wins, key learnings, strategic pivots, and new growth opportunities.
• Capture and scale what works by building repeatable creative frameworks that can be adapted across products, audiences, and markets.

Requirements

• 8+ years of experience in creative strategy, content strategy, or performance creative (ideally in-house at a high-growth ecommerce or DTC brand) including experience leading teams and building creative functions.
• Deep expertise developing creative for Meta, TikTok, YouTube, and other performance channels, with a strong understanding of platform-specific creative best practices.
• Deep data fluency: you are comfortable in ad performance data, can identify actionable patterns yourself, and let evidence lead creative decisions.
• Experience managing multidisciplinary creative teams and collaborating across marketing, design, and product functions, including with remote or distributed post-production teams.
• Strong ownership mindset with the ability to move quickly, make decisions with imperfect information, and continuously iterate based on performance.
• Exceptional business acumen with the ability to connect creative decisions to customer behavior, business performance, and long-term brand growth.
• First and foremost: a strong portfolio of performance creative that has won at scale on paid social: you can show the work, the data behind it, and the customer insight that made it win.

Preferred

• Experience in telehealth, healthcare, weight loss, or another regulated or sensitive category
• Experience standing up in-house creative teams or transitioning work from external agencies
• Experience adapting and localizing winning creative across international markets
• Familiarity with UGC and creator-driven production models, including remote capture

Benefits

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• 401k benefits with employer matching contribution
• Offsite team retreats