Director, Content Planning

Stamford, CT (Hybrid)

$120K/yr – $155K/yrDirector/Executive8+ years expOther

Posted 7 days ago

Job Summary

Own and drive strategic planning and cross-functional alignment for MLS content and audience growth, partnering with the SVP to shape content, monetization, and portfolio governance across editorial, social, and creator initiatives.

  • Translate priorities into actionable plans for content, distribution, and growth
  • Lead budgeting, governance, and cross-functional collaboration
  • Develop and maintain a unified content roadmap and measurable outcomes

Job Description

Responsibilities

  • Serve as the primary strategic planning partner to the SVP, helping translate organizational priorities into actionable content, distribution, audience growth, and monetization plans. Act as an extension of the SVP, driving alignment across stakeholders and ensuring key initiatives are executed effectively.
  • Support the development of annual business plans, seasonal content strategies, organizational priorities, and special projects across the Content, Social & Creators organization.
  • Manage the team’s budget planning and resource management, leading connections with Finance for invoicing, budget tracking and procurement.
  • Build operational excellence within the team and cross-functionally define and drive team process, content planning and delivery requirements, measurement and centralizing team updates.
  • Lead the planning and governance of MLS's non-live content portfolio, ensuring content investments align with fan growth, engagement, revenue, and strategic business objectives.
  • Develop and maintain the league-wide content roadmap and calendar, integrating editorial, social, creator, original content, and commercial initiatives into a unified operating plan.
  • Lead planning processes and operating rhythms that align stakeholders around key narratives, business priorities, tentpole events, and content launches.
  • Monitor content portfolio performance and business outcomes across audience growth, engagement, content consumption, sponsorship delivery, and revenue contribution.
  • Provide actionable recommendations based on audience insights, market trends, and content performance.
  • Help establish KPI frameworks that connect storytelling investments to measurable business impact.

Requirements

  • Bachelor’s Degree required
  • 8+ years of experience required
  • Proven ability to collaborate effectively across departments within a sports production environment
  • Experience leading producers, production staff, and on-air talent
  • Demonstrated success identifying, recruiting, and developing production staff and talent
  • Strong decision-making skills and ability to perform under pressure in a fast-paced environment
  • Deep knowledge of the live sports television landscape and emerging media trends
  • Understanding of technological workflows and emerging production technologies
  • Experience managing budgets, vendors, and agency relationships
  • Exceptional organizational, project management, and attention-to-detail skills

Preferred

  • Fluency in Spanish
  • Knowledge of soccer and Major League Soccer

Benefits

  • comprehensive medical, dental, and vision coverage
  • a $500 wellness reimbursement
  • generous Holiday and PTO schedule to promote work-life balance
  • Employees in this role are expected to work a four (4) day in-office schedule, with the flexibility to work remotely one (1) day each week, based on business and department needs.
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Major League Soccer

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Headquartered in New York City, Major League Soccer -- celebrating its 30th season in 2025 -- features 30 clubs throughout the United States and Canada. All MLS, Leagues Cup, and select MLS NEXT Pro and MLS NEXT matches can be watched through MLS Season Pass, available on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at tv.apple.com. MLS Season Pass features the most expansive and accessible lineup of programming ever for MLS fans. For more information about MLS, visit mlssoccer.com. For more information about the Apple TV app, visit apple.com/apple-tv-d cultivate a vibrant workplace culture that propels our ongoing success.

Founded in 1996
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Posted range

$120K/yr – $155K/yr

Taken straight from the job posting.

See all Major League Soccer salaries

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Director, Content Planning

Major League Soccer · Stamford, CT · Hybrid