Responsibilities

• Own Buildertrend's cross-sell go-to-market strategy across the customer lifecycle, including segmentation, sequencing and channel planning for new product introductions.
• Partner with product teams during market validation to define customer profiles, buyer personas, pricing recommendations and positioning for new offerings.
• Build repeatable go-to-market frameworks and playbooks that let sales, customer success and growth teams execute cross-sell motions consistently.
• Embed expansion opportunities across the full customer journey, from onboarding and adoption through renewal.
• Establish the success metrics, operating cadence and performance analytics used to evaluate and improve the cross-sell strategy.
• Lead cross-functional alignment across product, sales, customer success and marketing without formal reporting authority, building buy-in through data and process rather than mandate.
• Analyze customer data, product usage and market trends to identify growth opportunities and prioritize initiatives.
• Build business cases, executive reporting and dashboards that measure cross-sell performance and support new commercial initiatives.
• Ensure go-to-market readiness ahead of new product launches, including AI-powered offerings.
• Establish governance for cross-functional go-to-market planning, creating the ongoing rhythm that keeps teams coordinated as new products launch.

Requirements

• Bachelor's degree required; an MBA or other advanced degree is a plus
• 8-12 years of experience in commercial strategy, go-to-market strategy, revenue strategy or product marketing
• Experience in a high-growth B2B SaaS or technology environment required
• Experience building commercial strategies for B2B SaaS products that drive customer growth, expansion revenue, and product adoption
• Strong understanding of customer lifecycle management, B2B SaaS revenue models and go-to-market organizations
• Experience partnering with Product Management to translate new product development into successful commercial launches
• Strong analytical skills, with experience using customer insights and performance data to drive decisions
• Ability to influence executive stakeholders and lead through collaboration rather than direct authority
• Experience working across sales, customer success, product, marketing and operations organizations
• Strong project management skills, with the ability to manage multiple strategic initiatives at once

Benefits

• Exceptional health packages, including medical, dental, and vision coverage, plus life insurance and short- and long-term disability benefits
• A 401(k) plan with Buildertrend matching contributions to help you plan for the future
• Generous paid time off, 11 paid holidays, plus personal days to make sure you have time to recharge
• Parental leave and paid sabbaticals to support you during life’s big moments
• Volunteer time off – because giving back matters
• Wellness program and onsite fitness center to keep you feeling your best
• Opportunities for hybrid or remote work to give you the flexibility you need
• Technology reimbursement to help cover costs for the tech you need to do your job from home
• Free daily lunches when you're at our HQ office, plus monthly events to connect with your team