Responsibilities

• Brand Standards Ownership
• Develop and maintain enterprise-wide brand standards for all customer-facing environments.
• Create field-ready guides, visual standards, audit tools, and execution playbooks.
• Define non-negotiable standards for site presentation, signage, landscaping, merchandising, cleanliness, and customer experience.
• Partner with Marketing to ensure field execution aligns with overall brand strategy.
• Field Brand Audits & Site Turnarounds
• Conduct routine site assessments across the portfolio.
• Develop scoring methodologies and field compliance measures.
• Identify sites requiring intervention and lead turnaround plans.
• Create action plans with Market Directors and Site Managers to restore standards.

Requirements

• 8+ years experience in multi-unit retail operations, facilities, brand management, field marketing, or store development.
• Experience leading standards programs across large geographic portfolios.
• Demonstrated success partnering with operations leaders to improve field execution.
• Strong project management and organizational capabilities.
• Ability to influence without direct authority.
• Experience managing vendors and capital improvement initiatives.
• Strong analytical and communication skills.

Preferred

• Experience with: Car Wash, Convenience Retail, Quick-Service Restaurants, Automotive Services, Fuel Retail or Specialty Retail.
• Private-equity-backed growth company experience.
• Experience supporting acquisitions and brand conversions.
• Experience leading refresh, rebranding, or image enhancement programs.
• Knowledge of visual merchandising, facilities management, and customer experience design.