Responsibilities

• Directs the system-wide branding architecture, ensuring all entities and partner relationships galvanize around a unified vision.
• Manages the evolution of brand standards and guidelines, including the proper use of key assets such as Ochsner’s logo, life mark, etc. Oversee the development and management of partner Co-branding across all touchpoints.
• Conducts message mapping workshops with key internal partners to translate complex healthcare clinical offerings into consumer-centric narratives.
• Ensures all organizational communications maintain a tone that is personable, positive, rational, warm, and humble, yet confident.
• Consults with marketing and communications partners to ensure content is accessible to all communities.
• Develops integrated brand campaigns that position Ochsner Health as a community steward, specifically highlighting initiatives like "Community Purpose in Action”
• Leverages Ochsner’s brand narrative to communicate a commitment to Ochsner’s mission and culture.
• Partners with internal teams to highlight Ochsner’s as a Role Model for creating positive brand experiences throughout the organization.
• Collaborates with clinical and digital teams to brand Ochsner’s innovation strategy, emphasizing pioneering treatments and emerging technologies like Agentic AI Agents.
• Promotes "innovation sponsorship activations" that enhance brand affinity and showcase Ochsner’s forward-thinking approach to connected care.

Requirements

• Bachelor’s degree (Required)
• Advanced degree (Preferred)
• 10 years experience in marketing communications or related field including three years of management experience (Required)
• Must have computer skills and dexterity required for data entry and retrieval of patient information. Must be proficient with Windows-style applications and keyboard.
• Effective verbal and written communication skills and the ability to present information clearly and professionally to varying levels of individuals.
• Strong analytical skills
• Excellent organizational skills and Detailed oriented
• Excellent time management skills
• Strong presentation skills
• Excellent interpersonal skills