Responsibilities

• Shape and drive the company’s brand positioning, digital strategy, and demand generation initiatives.
• Oversee all aspects of brand strategy, content creation, and digital demand generation.
• Implement a new account-based marketing (ABM) strategy.
• Collaborate with senior leaders, represent the brand at key meetings, and drive high-impact marketing initiatives that strengthen market presence and fuel company growth.
• Lead a talented team of graphic designers and content creators.
• Align brand and digital strategy with business objectives.

Requirements

• Brand Strategy and Positioning: Lead the development and execution of brand strategies that strengthen market position, increase brand awareness, and resonate with target audiences across B2B and B2C markets.
• Digital Demand Generation and ABM: Oversee digital marketing strategies, with a specific focus on implementing and optimizing an account-based marketing strategy for targeted demand generation. Collaborate with Sales to ensure alignment and effectiveness.
• Content Creation and Management: Direct the creation of high-quality, impactful content across print, digital, and social channels. Ensure all content aligns with brand standards and communicates key messages effectively to diverse audiences.
• Team Leadership: Manage and mentor a team of graphic designers, content creators, and digital marketers. Foster a collaborative, innovative environment and drive continuous improvement in content and brand initiatives.
• Cross-functional Collaboration: Work closely with Product Management, Sales, and other cross-functional teams to support product and program positioning, launch strategies, and go-to-market efforts.
• Trade Show and Event Strategy: Oversee trade show planning and execution, ensuring alignment with brand strategy and optimizing brand exposure. Partner with Sales to support pre-and post-show demand generation activities.
• Senior Staff Engagement: Represent the Brand and Digital Marketing function in senior leadership presentations and strategic meetings. Contribute insights and recommendations that support company goals and priorities.
• Performance Analysis and Optimization: Use analytics to measure the impact of brand and digital initiatives. Regularly assess and adjust strategies based on performance data, market trends, and emerging best practices.
• Previous experience in brand and digital marketing, with a strong focus on B2B strategies and digital demand generation.
• Demonstrated success in developing and implementing ABM and digital demand generation strategies.
• Proven leadership experience managing creative and digital teams with a track record of high-impact results.
• Excellent presentation skills with the ability to influence senior leadership and cross-functional teams.
• Strong understanding of content creation, brand research, and the evolving digital landscape.
• Analytical mindset with experience using data to inform marketing strategies.
• 7-10 years of marketing experience with 3-5 years in a leadership or management role.
• Bachelors Degree in either marketing, business, communications, advertising or public relations.

Preferred

• Strategic Vision: Ability to see the big picture and craft strategies that align with long-term objectives.
• Innovative Mindset: Creative, resourceful, and constantly looking for new ways to engage audiences and elevate brand perception.
• Collaborative Leadership: Skilled at managing teams and working cross-functionally to drive initiatives forward.
• Data-Driven: Comfortable with analytics, able to interpret data, and adjust strategies based on insights.