Responsibilities

• Lead the strategy, development, and optimization of multi-channel campaigns (email, SMS, direct mail) —including segmentation, A/B testing roadmap, and performance best practices for clients.
• Partner with internal creative, technical and client teams to guide messaging, targeting, and design overall campaign structures, ensuring email, SMS, and direct mail campaigns align with client objectives.
• Define and maintain campaign standards—including deliverability, compliance, and design guidelines.
• Track and analyze campaign performance metrics (open rates, unsubscribes, etc) and provide timely reporting and insights to leadership.
• Identify opportunities by using internal data, external research, and competitor benchmarking to enhance campaign effectiveness and the client experience, and provide insights and feedback to drive continuous improvement.
• Review and refine campaign content through editing, proofreading, and occasional copywriting to ensure accuracy and message alignment.
• Provide coordinated direction to offshore partners and serve as a knowledgeable resource for junior team members (without formal leadership responsibilities) to contribute to overall team skill building and operational excellence.
• Serve as the go-to expert for complex lifecycle marketing challenges, troubleshooting issues with segmentation, deliverability, workflows, and advanced campaign logic.
• Build and maintain audiences in ServiceTitan and develop expertise in ServiceTitan Marketing Pro to support advanced campaign needs.

Requirements

• Education
• Bachelor’s degree in Marketing, Communications, Business, or a related field — or equivalent experience.
• Experience
• 4+ years of experience in direct or lifecycle marketing, with proven ability to build and maintain multi-channel campaigns (email, SMS, reputation, direct mail) and contribute to strategy, messaging, testing, and optimization.
• Skills
• Strong proficiency with marketing automation tools, including ServiceTitan Marketing Pro or similar platforms, with the adaptability to learn new features and guide clients through evolving best practices.
• Analytical, data-driven approach with experience using performance metrics to identify trends, diagnose issues, and recommend improvements.
• Exceptional written and verbal communication skills, including strong writing and editing capabilities in direct response and client-facing contexts.
• Client-centric mindset with proactive engagement, strong problem-solving skills, and the ability to tailor solutions to meet client needs.
• Ability to operate independently, make informed recommendations, and serve as a knowledgeable resource for teammates (without formal leadership duties).

Benefits

• 100% employer-paid medical, dental, and vision insurance
• Flexible paid time off, so you can rest, relax, and recharge away from work
• Paid parental leave
• Paid cell phone and service
• Remote office allowance
• Professional development and development courses
• Regular manager check-ins to drive performance and career growth through Lattice