Responsibilities

• Leadership & Team Management
• Directly manage a team of Direct Marketing Strategists, providing coaching, performance feedback, and day-to-day direction to support their growth and success.
• Lead, coordinate, and provide structured direction to offshore DMS team members, ensuring alignment with quality standards, campaign timelines, and client objectives.
• Foster a culture of accountability, collaboration, and continuous improvement within the DMS team.
• Serve as a senior escalation point for complex client situations, campaign issues, and cross-functional challenges.
• Partner with leadership to define team goals, contribute to hiring decisions, and help shape the long-term structure and capabilities of the DMS function.
• Strategy & Campaign Excellence
• Own the strategic vision for multi-channel direct marketing campaigns (email, SMS, direct mail) across the DMS client portfolio, setting best practices and optimization frameworks for the team to execute against.
• Lead the development and refinement of A/B testing roadmaps, segmentation strategies, audience-building methodologies, and lifecycle marketing frameworks.
• Partner with internal creative, technical, and client-facing teams to guide messaging, targeting, and campaign architecture that aligns with client objectives.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field — or equivalent experience.
• Experience: 5+ years of experience in direct or lifecycle marketing, with a demonstrated ability to develop multi-channel campaign strategy across email, SMS, and direct mail.
• 1+ years of experience in a team lead, supervisor, or senior mentorship role, with a track record of developing others and driving team-level results.
• Strong proficiency with marketing automation platforms, including ServiceTitan Marketing Pro or comparable tools, with the ability to guide team members through platform capabilities and evolving best practices.

Benefits

• 100% employer-paid medical, dental, and vision insurance
• Flexible paid time off, so you can rest, relax, and recharge away from work
• Paid parental leave
• Paid cell phone and service
• Remote office allowance
• Professional development and development courses
• Regular manager check-ins to drive performance and career growth through Lattice