Responsibilities

• SEO Strategy & Technical Performance: Execute SEO strategy and technical performance, including audits, site health, keyword and competitive research, content optimization, metadata, internal linking and adherence to current search engine best practices.
• Develop and maintain a prioritized SEO and digital performance roadmap aligned with business goals and growth opportunities.
• Translate SEO and website performance data into clear recommendations for marketing leadership, content teams and cross-functional partners.
• AI Search & Emerging Discovery: Monitor brand visibility across traditional search engines and AI-driven search and evaluate the impact on traffic, lead generation and brand representation.
• Apply AI-assisted tools to research, analysis, and reporting, while staying current on evolving search behaviors and translating changes into actionable recommendations.
• Web QA & Technical Operations (WordPress): Partner with web developers and vendors to identify and validate technical website improvements.
• Lead QA for website launches and updates, including tracking, forms, integrations, structured data, mobile functionality, accessibility, and key conversion paths.
• Analytics, Measurement & Conversion Optimization: Own website performance measurement using GA4, Google Search Console, GTM and reporting dashboards.
• Analyze user behavior, lead attribution and conversion performance to identify opportunities for improvement.
• Develop and manage CRO initiatives focused on landing pages, CTAs, forms, navigation and other conversion performance

Requirements

• 4+ years of hands-on SEO and digital performance experience
• Strong knowledge of technical, on-page, content and local SEO
• Experience with GA4, Google Search Console, GTM and professional SEO tools
• Experience analyzing website performance and translating data into actionable recommendations
• Working knowledge of WordPress, HTML/CSS fundamentals and website architecture
• Experience with conversion optimization, testing and website QA
• Working knowledge of AI-driven search experiences, plus strong analytical, project management, and communication skills

Preferred

• Experience managing or supporting PPC campaigns
• Experience with local SEO and location-based marketing
• PPC Experience: Some experience managing and optimizing pay-per-click (PPC) campaigns.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Retirement plan