Responsibilities

• Develop and execute robust campaigns for various social media platforms, establishing clear objectives and themes, while also adhering to agency brand standards.
• Designs and edits consumer educational materials, reports and other publications.
• Maintain a content strategy and editorial calendar including new and repurposed content, developing strategies to repurpose existing content in the most effective mediums.
• Design unique and on-brand graphics for daily social media content.
• Forecast, measure, analyze, and report impact of campaigns; course-corrects as needed throughout execution.
• Must be able to prepare monthly analytic reports summarizing social media and website activity with minimal errors.
• Coordinate with peers to identify content gaps and opportunities for new content that will drive visits and conversions.
• Edit and maintain agency website, ensuring content is organized in a user-friendly manner and updating documents and pages as necessary.
• Increase engagement by fostering relationships with federal, state and local agencies, community organizations and professional organizations.
• Ability to establish good rapport and provide accurate and timely responses to the public via social media and web platforms.

Requirements

• Minimum Requirements : A high school diploma and relevant experience. An associate degree or a bachelor’s degree in a related field may substitute for the required work experience.
• Experience analyzing social media metrics.
• Knowledge of current website design, best practices and principles.
• Experience developing paid and organic social media campaigns; familiarity with Non-profit marketing.
• Comfortable reaching out to new organizations to develop relationships.
• Strong sense of design.
• Must be able to prioritize tasks and use sound judgment to complete complex special projects with limited guidance under tight deadlines.
• Must be extremely adaptable and able to follow a task or directive through, despite unfamiliarity with task at hand.
• Should have scrupulous focus on professionalism, including dress, timeliness, responsiveness to stakeholders and willingness to support colleagues on high priority needs.
• Ability to learn, organize and present written information in a clear, concise and accurate manner to best address target audience.

Preferred

• HootSuite, Google Analytics
• Proficiency and experience with social media applications, including Facebook, Instagram, Nextdoor, and YouTube
• Extensive experience of the Adobe Creative Suite, including InDesign, Illustrator, Premiere and Photoshop
• Microsoft Office SharePoint Server or similar CMS software
• Microsoft Excel, Word, and PowerPoint
• Audiovisual/production experience preferred but not required

Benefits

• The state of South Carolina offers eligible employees generous benefits, including health and dental insurance; retirement and savings plan options; and paid vacation and sick leave. Plus, work-life balance programs such as telecommuting and flexible work schedules are available to employees of some state agencies.
• Insurance Benefits: Eligible employees may enroll in health insurance, which includes prescription coverage and wellness benefits. Other available insurance benefits include dental, vision, term life insurance, long term disability and flexible spending accounts for health and child care expenses.
• Retirement Benefits: State employees are also offered retirement plan options, including defined benefit and defined contribution plans. Additionally, eligible employees may elect to participate in the South Carolina Deferred Compensation Program, which is a voluntary, supplemental retirement savings plan offering 401(k) and 457 plan options.
• Workplace Benefits: State employees may also be eligible for other benefits, including tuition assistance; holiday, annual and sick leave; and discounts on purchases, travel and more.