Responsibilities

• Develop and execute comprehensive social media content strategies across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create visually appealing graphics and videos using Adobe Creative Suite tools such as Photoshop and Illustrator to enhance campaign engagement.
• Manage social media scheduling and publishing through tools like Hootsuite and Buffer, ensuring consistent brand messaging.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activities; utilize insights to refine content strategies.
• Optimize social media advertising campaigns using Facebook Advertising and other paid media tools to maximize reach and engagement.
• Analyze digital marketing performance metrics using Google Analytics, Web Analytics, and social media analytics tools; prepare reports to inform ongoing strategy adjustments.
• Perform keyword research to enhance SEO efforts and improve content visibility across search engines.
• Engage with followers through social media communication channels, fostering relationships and managing community interactions effectively.

Requirements

• Proven experience in social media management, content creation, and digital marketing analytics.
• Hands-on experience with social listening tools, social media platforms’ advertising features, and web analytics software such as Google Analytics.
• Knowledge of SEO best practices, keyword research techniques, and content writing for digital channels.
• Familiarity with marketing online analytics tools like Buffer or Hootsuite for scheduling and performance monitoring.
• Political knowledge, current on local, state, and federal news and legislation.
• Excellent communication skills with a knack for relationship management across diverse audiences.
• Experience in video editing and photography is a plus for creating engaging multimedia content.

Benefits

• Flexible schedule