Responsibilities

• Own the website as Accertify's primary conversion engine.
• Own website architecture, performance, scalability, and user experience
• Build and optimize WordPress pages, landing pages, forms, and conversion paths
• Modernize the website experience page-by-page in partnership with Content and Portfolio Marketing
• Own the full form-to-conversion process, including thank-you experiences, retargeting, alerts, and automation
• Drive conversion rate optimization (CRO) through testing, experimentation, and analysis
• Implement and optimize technical SEO, AEO, and GEO best practices
• Manage chat and conversational marketing experiences
• Report performance through GA4, GTM, and Salesforce
• Lead AEO, GEO, and technical SEO initiatives

Requirements

• 5+ years of experience in digital marketing, demand generation, marketing operations, or revenue marketing within a B2B technology company
• Demonstrated success improving website conversion performance through hands-on optimization
• Strong WordPress experience, including page creation, forms, integrations, and content publishing
• Expertise in HTML, CSS, JavaScript, pixel implementation, and AI-assisted coding tools to troubleshoot, implement, and optimize
• Advanced experience with Salesforce and Pardot
• Experience building and optimizing lead scoring, grading, nurture, and lifecycle programs
• Deep understanding of GA4, GTM, attribution, and conversion tracking
• Proven success managing SEO, AEO, GEO, and digital visibility initiatives
• Experience leveraging review platforms such as G2, Capterra, Trustpilot, and TrustRadius
• Strong analytical, technical, and problem-solving skills

Benefits

• Competitive rewards, meaningful benefits
• Flexible ways of working, and programs that support your overall well-being