Digital Marketing Specialist

Columbus, OH (Unknown)

Salary Not AvailableMid Level5+ years expFull time

Posted 10 days ago

Job Summary

Own Haven’s multi-location SEO program by leading technical audits, CMS-driven optimizations, on-page and content SEO, and local SEO while coordinating with marketing and division leaders to drive organic growth.

  • Lead technical audits and CMS-based fixes across multiple sites
  • Own on-page, content, and local SEO strategy and execution
  • Coordinate brand rollouts, migrations, and new division integrations

Job Description

Responsibilities

  • Technical SEO
  • Conduct regular technical SEO audits and resolve issues including crawlability, indexing, site speed, Core Web Vitals, schema markup, and mobile optimization
  • Monitor and maintain Google Search Console and resolve crawl errors, manual actions, and indexing issues across all Haven properties
  • Implement technical SEO recommendations directly within the CMS and coordinate with external developers only for back-end or infrastructure-level changes that exceed CMS access
  • Manage XML sitemaps, robots.txt, and canonical tag structures across all division sites
  • Website Development & Management
  • Build, maintain, and update Haven's division websites using WordPress (or applicable CMS)
  • Develop new service pages, location pages, and landing pages in coordination with marketing and division leadership
  • Coordinate and execute website changes related to brand rollouts, acquisitions, and new division integrations
  • Ensure all web properties are properly structured, mobile-optimized, and load efficiently

Requirements

  • QUALIFICATIONS
  • Required
  • Minimum 5 years of hands-on SEO experience, with a proven track record of driving organic growth
  • Deep expertise in technical SEO, on-page optimization, local SEO, web development and link building
  • Proficiency with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, and/or Sitebulb
  • Strong working knowledge of Google Search Console, Google Analytics, and Google Business Profile
  • Experience managing SEO across multi-location or multi-brand websites
  • Working proficiency in HTML and CSS able to make direct edits to page code, templates, and theme files without developer assistance
  • Excellent written communication skills able to write and edit SEO content directly
  • Proficiency with WordPress including page builders such as Elementor, Divi, or similar ability to build and edit pages without relying on a developer

Preferred

  • Preferred
  • Experience in home services, HVAC, plumbing, electrical, or other field service industries
  • Familiarity with ServiceTitan or similar field service management platforms
  • Experience with WordPress or other common CMS platforms
  • Google Analytics and/or Google Ads certifications
  • Experience with website migration projects including URL mapping, redirect management, and post-migration audits
  • Basic familiarity with JavaScript and its impact on SEO and page rendering
  • Basic familiarity with website security, backup systems, and hosting management
  • Graphic design skills or familiarity with tools like Canva or Adobe Creative Suite for basic asset creation
  • Experience working with or managing paid search campaigns (helpful for cross-channel coordination)

Benefits

  • Benefits You’ll Enjoy
  • We offer competitive pay, outstanding benefits, and 100% employer-paid medical premiums.
  • Employment with Haven Services comes with excellent perks! Major health benefits are available on the first of the month following your start date.
  • Paid Time Off, paid holidays, and 401(k) with company match begin immediately upon hire.
  • What We Offer
  • Competitive salary and performance-based incentives.
  • Opportunities for professional growth and advancement.
  • A collaborative, supportive work environment.
  • Comprehensive benefits package:
  • Medical Insurance choice of HDHP with HRA & HSA or PPO - Company offers 100% coverage of Employee's HDHP Premium!
The Waterworks logo

The Waterworks

2.5 Glassdoor

The Waterworks is Ohio’s largest plumbing, drain and HVAC company servicing homeowners, businesses, and municipalities alike. With over 150 specialized technicians and employees – and a dedicated fleet of service vehicles — the company has the capability to respond quickly to both routine and emergency calls. Truly full-service, The Waterworks solves both large and small plumbing issues — from indoor leaks and clogs, to underground pipeline and sewer repair, to advanced hydro-jetting and excavation. The team also provides complete furnace and air-conditioning tune-ups, repairs, and full system replacements. This wide offering, all from a single convenient source, means the company forms long-lasting relationships with its customers, offers significantly longer guarantees than most other service companies, and has much greater customer retention. Headquartered in Columbus, Ohio, The Waterworks serves customers in central Ohio, has expanded to Dayton’s Greater Miami Valley, and is set for growth throughout the Midwest. For more information, visit thewaterworks.com or call 614-232-2222.

Founded in 1935
Columbus, Ohio, USA
77 employees
0% recommend to a friend
1% CEO approval

Marketing Team

Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
5.9K
Monthly Google Ads Budget
$1.8K

Headcount Trend

Current headcount: ~77
The Waterworks logo

Digital Marketing Specialist

The Waterworks · Columbus, OH · Unknown