Responsibilities

• Leading SEO and AI search optimization initiatives across traditional search engines and AI-powered answer engines
• Identifying opportunities to improve website visibility, authority, and discoverability
• Managing site structure, technical SEO health, content optimization, and website performance
• Partnering with content and design teams to improve engagement, conversion, and overall digital experiences
• Developing and executing strategies across paid social, programmatic advertising, and other digital marketing channels
• Managing digital marketing budgets and allocating spend to maximize performance and return on investment
• Building and maintaining performance dashboards that provide clear visibility into digital channel effectiveness
• Translating analytics and performance data into actionable business insights and recommendations
• Monitoring emerging search trends, AI developments, and digital marketing best practices
• Collaborating with stakeholders across marketing and the broader business to align digital initiatives with strategic priorities

Requirements

• Experience managing digital marketing programs with direct responsibility for SEO, organic growth, and website performance
• Experience driving visibility and engagement across traditional search engines and AI-powered discovery platforms
• Strong understanding of technical SEO, content optimization, website analytics, and conversion optimization
• Experience managing paid digital marketing campaigns across platforms such as Google Ads, LinkedIn, Meta, or similar channels
• Strong understanding of B2B marketing and complex customer journeys
• Experience using analytics and reporting tools to support decision-making and performance optimization
• Strong analytical, communication, and stakeholder management skills
• Ability to translate technical findings into meaningful business recommendations
• A proactive mindset with the ability to build processes, structure, and scalable programs

Preferred

• Experience with eCommerce website management and conversion optimization
• Experience using tools such as Google Search Console, Ahrefs, SEMrush, or similar SEO platforms
• Experience optimizing content and digital experiences for AI-powered search and discovery platforms
• Experience working within professional services, financial services, or other complex B2B environments

Benefits

• Paid parental leave , flexible working and a caring and inclusive culture
• Health and wellbeing rewards that can be tailored to support you and your family, including paid time off, observed holidays, medical, dental and vision plans
• Invest in your future with 401k matching, setting aside salary to purchase shares in our company and tax-advantaged flexible spending plans, including healthcare, dependent care and commuter
• Income protection . Our package includes short and long-term disability benefits, life insurance and supplemental life insurance