Responsibilities - Support the development of the digital marketing strategy and own execution across digital channels - Assist in the management of paid media campaigns including programmatic, geofencing, and paid social, working in close partnership with our media vendor - Monitor campaign performance across channels, flagging trends and surfacing observations to inform optimization decisions - Design and build patient-facing email campaigns, including one-off sends and broader nurture campaigns - Learn and support deployment of marketing campaigns in Salesforce - Own the patient-facing content calendar, ensuring blog, email, and social are planned and working together as a connected omnichannel effort - Support social media efforts including reviewing agency content, ensuring alignment to the content calendar, and contributing to channel planning - Develop briefs for blog content in partnership with clinical stakeholders, agencies, and AI tools, then manage the publishing process from PRC submission through scheduling and promotion - Support website management in partnership with our agency, keeping content current, accurate, and optimized - Identify opportunities to improve the website experience, with a focus on clarity and clear next steps Notes: The last responsibility was removed to keep the list concise.