Responsibilities

• Develop and execute creative content strategies tailored for various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create high-quality visual content using Adobe Photoshop, Adobe Illustrator, and other media editing tools to produce eye-catching graphics, videos, and photography.
• Manage social media accounts by scheduling posts, monitoring engagement, and responding to comments to foster community interaction.
• Utilize social listening tools and social media analytics to track trends, measure campaign performance, and optimize content strategies for maximum impact.
• Conduct keyword research and implement SEO best practices to enhance content discoverability across digital channels.
• Collaborate with public relations teams to ensure consistent branding and messaging aligned with organizational goals.
• Monitor digital marketing performance through Google Analytics, web analytics tools, and marketing online analytics to inform future campaigns.
• Manage social media advertising campaigns using Facebook Advertising and Buffer or Hootsuite platforms to increase reach and engagement.
• Proofread all content for accuracy, clarity, and brand consistency before publication.
• Stay updated on the latest trends in social media marketing, media editing tools, and digital marketing performance monitoring techniques.

Requirements

• Proven experience in content creation for digital platforms with a strong portfolio demonstrating visual storytelling skills.
• Proficiency in Adobe Creative Suite applications including Photoshop, Illustrator, and video editing software.
• Solid understanding of social media management tools such as Hootsuite or Buffer.
• Knowledge of SEO principles, keyword research techniques, and web analytics tools like Google Analytics.
• Experience with social listening platforms and social media analytics to gauge campaign effectiveness.
• Strong writing skills with attention to detail for proofreading and editing content.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Excellent relationship management skills to collaborate effectively across teams including PR, marketing, and design.