Responsibilities

• Digital Shelf Ownership & System Management
• Own all digital assets across SnackInnovations.com, Amazon, TikTok Shop, and our major retail partner sites.
• Work directly within retailer systems and backend portals to upload, update, and manage product listings. (Note: This is the bulk of the day-to-day work and our largest immediate need).
• Manage product launches by ensuring fully optimized content and visual assets are ready and deployed on time.
• Brand Consistency & Content Optimization
• Maintain brand voice and absolute product accuracy across every single online touchpoint for a cohesive customer experience.
• Partner with the design team to customize and adapt visual assets for specific platform placements and technical specifications.
• Optimize for SEO and GEO (Generative Engine Optimization) to ensure our products rank highly in traditional search engines and appear accurately in AI/LLM results.
• Stay ahead of algorithmic changes across search engines, Amazon, and AI platforms to continuously adapt our strategy.
• Performance Tracking & Testing

Requirements

• Location: Ability to work full-time, on-site at our Piscataway, NJ facility.
• Education: Bachelor’s degree required
• Experience: 3–5 years managing e-commerce product content, digital merchandising, or digital shelf optimization.
• Platform Expertise: Proven hands-on experience navigating e-commerce backends (e.g., Amazon Vendor/Seller Central, TikTok Shop Seller Center, or major retailer portals like Walmart, Target, or Syndigo/Salsify).
• Skills: Strong understanding of e-commerce SEO, emerging GEO tactics, data analytics, and digital asset management.
• Collaboration: Excellent communication skills to work seamlessly with cross-functional design, marketing, and sales teams.

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance