Responsibilities

• Own our social media channels end-to-end, including LinkedIn, X (formerly Twitter), Facebook, Instagram and YouTube.
• Develop and maintain the content and channel strategy, defining what we say, where we say it, and how each platform serves our goals.
• Build the narrative framework and core messaging that keeps our voice consistent, confident, and aligned with our mission.
• Organize disparate inputs from across the organization into cohesive, engaging stories that connect our work to a larger purpose.
• Create original content, including copy, graphics, and video, that captures attention and drives engagement.
• Manage the scheduling and approvals workflow, ensuring every post is on-brand, accurate, and cleared for release.
• Monitor follower interaction on comments, reshares, and social inboxes and the wider, external web and social ecosystem; identify reputation risks and issues to manage; resolve or escalate to resolution.
• Lead a community of practice, guiding contributors across the business so our social presence stays unified and high-quality, and our team is continually growing and improving.
• Measure channel performance and sentiment on a regular basis, and independently develop recommendations to optimize content, targeting, and engagement strategies.

Requirements

• Bachelor's degree in mass communication, marketing, journalism, public relations, communications, or English.
• At least 8 years of experience managing a digital ecosystem, including social, website, and paid digital.
• At least 5 years of people management experience leading and developing high-performing teams.
• Proven experience managing through influence in a complex, matrixed organization.
• A track record of managing people, processes, and final products on-time, on-brand, on-message, and on-budget.
• The ability to work independently on abstract challenges that require critical thinking, building solutions from scratch, presenting clear options to leadership for alignment, and driving the working group toward consensus and delivery.
• Proficiency with tools like Google Analytics 4, Google Ads, and social advertising managers.
• Ability to work on-site in Falls Church, VA four days per week.

Preferred

• Master's degree in mass communication, marketing, or journalism.
• Experience in business-to-government communications or marketing, particularly in the aerospace and defense industry.
• Familiarity with Hootsuite and Talkwalker/Lumen highly preferred, as well as Brightedge, SEMRush, Brightcove, StackAdapt, and Adobe Creative Suite.
• PCM, CDMP, or CDME certification.

Benefits

• Employee Benefits: At BAE Systems, we support our employees in all aspects of their life, including their health and financial well-being. Regular employees scheduled to work 20+ hours per week are offered: health, dental, and vision insurance; health savings accounts; a 401(k) savings plan; disability coverage; and life and accident insurance. We also have an employee assistance program, a legal plan, and other perks including discounts on things like home, auto, and pet insurance. Our leave programs include paid time off, paid holidays, as well as other types of leave, including paid parental, military, bereavement, and any applicable federal and state sick leave. Employees may participate in the company recognition program to receive monetary or non-monetary recognition awards. Other incentives may be available based on position level and/or job specifics.