Responsibilities

• Own strategy and day-to-day management of all digital channels (social media, website, newsletter/email, YouTube), in collaboration with contracted organic and paid social strategists.
• Develop and manage the digital content calendar and publishing cadence.
• Ideate and develop all content – both written and visual – with occasional support from our graphic design consultants.
• Execute content publishing, community management, and channel updates.
• Ensure consistent, high-quality storytelling across all digital platforms.
• Translate campaign strategies into channel-specific execution plans.
• Partner with Communications Manager to ensure campaigns are effectively deployed across digital platforms.
• Optimize content formats and messaging for each channel, collaborating with contracted creative agencies.
• Liaise with 11th Hour Racing ambassadors and paid influencers to create and deliver UGC campaigns aligned with the organization’s communications strategy and plans.
• Own paid social strategy, execution, and budget management.