Responsibilities

• Responsible for helping implement Company social media strategy, campaigns and content calendars that build engagement and support broader communication objectives.
• Monitor and measure the effectiveness of digital platforms, as well as report analytics that drive key initiatives and Company objectives.
• Use media monitoring tools and analyze analytics to provide actionable insights and leadership reports.
• Research and identify emerging technologies that can enhance digital communication efforts.
• Manage multiple digital platforms and advise on the adoption of new digital tools and platforms to stay ahead of industry trends.
• Align social strategy with our Company brand identity and broader content initiatives.
• Collaborates with cross-functional teams and social media managers representing different areas of the business to assist with digital content decisions and approval.
• Edit and review social media plans and content and broader communications materials to effectively execute on project deliverables.
• Help create channel-specific social media content for Simplot’s social platforms.
• Produces, edits, and publishes weekly content that aligns with the Company’s strategic goals.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years’ experience in social media and/or marketing and communications for a large and diverse company.
• Experience with media monitoring platforms and reporting
• Demonstrated experience with a variety of social media platforms and their respective content best practices.
• Experience in creating and implementing successful social media strategies.
• Proficiency in digital analytics and optimization tools.
• Proficient using multi-social posting programs such as Hootsuite.
• Excellent written and verbal communication skills.
• Creative thinking and the ability to develop engaging content.
• Strong project management skills.