Responsibilities

• Build, launch, manage, and optimize paid advertising campaigns across platforms including Meta, Google, YouTube, TikTok, and other relevant digital channels.
• Manage campaign structures, budgets, bidding strategies, audiences, placements, geographic targeting, and conversion objectives.
• Develop and manage retargeting, first-party audience, lookalike/modeling, interest, behavioral, and prospecting audiences leveraging client input and first-party data.
• Manage Google Search campaigns, including keyword strategy, ad development, negative keywords, bidding, and optimization.
• Evaluate opportunities across channels; monitor campaign performance and proactively shift budgets, audiences, placements, creative, and tactics based on results.
• Develop and execute structured testing strategies for audiences, messaging, formats, channels, and creative.
• Manage campaign pacing across individual productions, concerts, events, and entire seasons.
• You should be someone who enjoys being inside advertising platforms, understands how the systems work, and takes ownership of campaign performance rather than simply reporting results.
• Develop advertising approaches designed to generate single-ticket sales and other revenue-producing actions.
• Evaluate ticket-sales pacing and identify when campaigns need increased investment, different audiences, new creative, or a change in strategy.

Requirements

• Approximately 2+ years of relevant professional experience in digital advertising, performance marketing, arts marketing, media buying, or a related field.
• Demonstrated experience running paid advertising campaigns designed to generate ticket sales or comparable direct-response revenue for live events, entertainment, performing arts, attractions, or other ticketed experiences.
• Hands-on experience building and managing campaigns in Meta Ads Manager and Google Ads.
• Experience managing campaigns against measurable conversion and revenue objectives—not solely awareness, impressions, or engagement.
• Demonstrated ability to analyze campaign performance and make optimization decisions using data.
• Working knowledge of digital conversion tracking, analytics, pixels, tags, and attribution.
• Experience developing audience targeting and retargeting strategies.
• Ability to manage multiple concurrent campaigns, priorities, and deadlines.
• Strong written and verbal communication skills.
• Strong organizational skills and attention to detail.

Benefits

• Fully remote work environment
• Unlimited paid time off
• Generous company holidays
• 401(k) with company matching of up to 3.5%
• Full medical, dental, and vision insurance, with 50% of the employee premium paid by the company
• Performance-based bonus opportunities
• The opportunity to work with performing arts and cultural organizations across the country