Responsibilities

• Own creative for our paid performance channels end to end, from concept through shipped asset, with paid Meta as the primary focus
• Drive creative diversity by maintaining a pipeline of genuinely distinct concepts, formats, and angles rather than endless variations on one winner
• Design the full conversion path, from the ad through the landing page, so the whole funnel holds together
• Ship consistently: read the performance data, kill what is not working, and push harder on what is
• Build AI-powered production workflows that let one designer generate the creative volume a whole team used to, then reinvest that time in sharper concepts
• Partner directly with growth marketing to take a rough idea to live variants in days, from scaling a top performer for a new audience to reinterpreting something you saw work elsewhere
• Partner with growth marketing to review ad performance KPIs and ideate new concepts based on results

Requirements

• 3+ years of growth, performance, or digital design experience, with direct ownership of creative that ran in paid channels and numbers you can speak to
• Scaled your own production process around AI
• Default to action: you would rather put five concepts in market this week and learn from them than perfect one over a month
• Expert in paid Meta and fluent in direct response fundamentals, with a real point of view
• Range across static and motion
• Expert in Figma, AI tooling, and a bonus if you have After effects or Jitter capabilities
• Exceptional eye for typography, color, layout, motion and overall craft, holding up across all ad dimensions
• Work inside our design system for branded concepts and flex tastefully outside it for channel-specific ones, with the communication skills to make that case to stakeholders
• Fluent in current ad trends, creator formats, and internet culture, with the judgment to separate a trend worth borrowing from noise
• Experience analyzing ad performance KPIs and producing new concepts based on performance data

Benefits

• Competitive health & dental insurance options, effective on your first day of employment
• Flexible PTO
• In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends
• Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources
• Annual stipend for professional development and continued learning
• High performers at 5 years receive a generous stipend to use however you recharge best
• 401k benefit: employees are eligible to contribute starting day 1 of employment
• Dependent Care FSA
• Paid parental leave
• Fertility and adoption benefits via Carrot and Kindbody