Responsibilities

• Lead the creation and management of the overall marketing plan and strategy for a given GTM segment or plan area, setting key goals, objectives, and plan area KPIs to measure success
• Identify and integrate insights and priorities from key stakeholders and inputs from GTM strategy team to ensure alignment with business objectives
• Establish and evangelize audience-specific and/or industry-specific thought-leadership strategies, tying into the brand and horizontal thought-leadership strategy
• Identify and execute flagship strategic industry events to drive awareness and generate demand, partnering with Field Marketing on the pre- and post- event sales outreach orchestration
• Partner with Field Marketing and sales leaders to develop targeted prospect/ customer high-touch ancillary events that support the overall go to market strategy.
• Collaborate with campaign strategy teams to review and approve the content mix and tactics, ensuring alignment with business goals and maximizing impact
• Own creation of comprehensive campaign briefs in partnership with the Portfolio Marketing team by defining objectives, target audiences, messaging, and creative requirements for guiding strategy and execution
• Partner with international regional marketers to ensure marketing plans and campaigns drive global engagement and demand
• Prioritize tasks, resources, and project timelines to meet business goals and deadlines
• Operate as a trusted advisor to business leaders and sales; develop and maintain strategic working relationships

Requirements

• Bachelor's degree or equivalent experience, with 5+ years of B2B marketing experience — including 3+ years in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM
• Proven success partnering with Sales or revenue teams to support pipeline and revenue goals — with experience participating in pipeline reviews, forecast discussions, account planning, and quarterly business reviews
• Demonstrated ability to design and execute integrated demand generation programs across digital campaigns, ABM, webinars, nurture, partner, and sales activation motions — with clear accountability for measurable program contribution and quality of execution
• Experience using marketing automation, CRM, analytics, and digital marketing technologies to manage, report, and optimize program performance
• Strong communication, project management, analytical, and stakeholder management skills — with the ability to influence through data, business context, and practical recommendations while supporting shared pipeline goals
• Ability to work in a fast-paced, dynamic environment
• Strong ability to handle sensitive information with discretion and tact
• Strong collaboration & negotiation skills, showing ability to influence without ownership, gaining support and trust across the organization to achieve agreed upon business outcomes.
• Strong ability to estbalish rapport and gain the trust of others; effective at gaining consensus
• Strong ability to work independently and in a team environment

Preferred

• Experience leveraging AI and automation tools to improve marketing effectiveness, efficiency, scale, targeting, and personalization across demand generation programs
• Demonstrated ability to manage program timelines, dependencies, deliverables, and stakeholder communication across complex, cross-functional marketing initiatives
• Experience preparing and presenting performance insights and recommendations to sales and marketing stakeholders in a clear, actionable, and executive-ready format
• Proven ability to drive continuous improvement through testing, experimentation, data analysis, and post-campaign learnings — with a strong analytical and problem-solving mindset
• Experience translating segment, regional, or industry priorities into coordinated marketing programs that align field, digital, SDR, and partner motions to drive unified pipeline impact

Benefits

• 401(k) Retirement Savings. Flexible Schedule. Paid Time Off. Medical, Dental, Vision. Volunteer Paid Time Off. Wellness Reimbursement. Paid Parental Leave. Sabbatical Program.