Responsibilities

• Document calculations and assumptions for the Data Analyst workflow at Harvest Advertising; use KPI Tracking, Dashboard Reporting, and Root Cause Analysis to keep decision traceability explicit within digital advertising and marketing across social media, SEO, paid campaigns, audience strategy, creative execution, and performance reporting.
• Translate findings into practical next actions for the Data Analyst workflow at Harvest Advertising; use Source Verification, Spreadsheet Analysis, and Process Analysis to keep approval trail explicit within digital advertising and marketing across social media, SEO, paid campaigns, audience strategy, creative execution, and performance reporting.
• Validate source data before analysis for the Data Analyst workflow at Harvest Advertising; use Data Quality, Root Cause Analysis, and Stakeholder Communication to keep dependency visibility explicit within digital advertising and marketing across social media, SEO, paid campaigns, audience strategy, creative execution, and performance reporting.
• Maintain reports around clearly defined metrics for the Data Analyst workflow at Harvest Advertising; use Data Validation, Process Analysis, and Metrics Tracking to keep decision traceability explicit within digital advertising and marketing across social media, SEO, paid campaigns, audience strategy, creative execution, and performance reporting.
• Investigate anomalies and missing information for the Data Analyst workflow at Harvest Advertising; use Research, Stakeholder Communication, and Data Reconciliation to keep approval trail explicit within digital advertising and marketing across social media, SEO, paid campaigns, audience strategy, creative execution, and performance reporting.