Customer Insights & Segment Marketing Coordinator

Pasadena, CA (On-site)

$25/hr – $30/hrEntry LevelTemporary

Posted 4 days ago

Job Summary

Own end-to-end support across research coordination, market and audience insights, art program logistics, and reporting, coordinating with vendors, internal stakeholders, and leadership on targeted marketing initiatives.

  • Lead project coordination and documentation for research and market insights
  • Support audience segmentation, campaign inputs, and art program administration

Job Description

Responsibilities

  • Research project coordination: Support vendor communications, meeting scheduling, feedback collection, timeline tracking, and research documentation.
  • Customer and market insight support: Compile survey inputs, demographic data, competitive intelligence, and market trends that inform growth strategy and acquisition planning.
  • Audience segmentation support: Assist with segment definitions, customer attributes, audience lists, targeting criteria, and campaign input documents.
  • Targeted marketing initiative support: Coordinate project details for segment-based campaigns, customer acquisition efforts, partnership activations, and related marketing programs.
  • Art collection administration: Maintain centralized artwork inventory, branch placement records, artwork documentation, artist and vendor contacts, and installation history.
  • Art Program logistics: Support coordination with vendors, installers, framers, photographers, artists, galleries, and Facilities on artwork moves, installations, maintenance, and documentation.
  • Reporting and executive support: Prepare meeting recaps, action item logs, research summaries, collection status updates, and leadership presentation support materials.
  • Perform other duties as assigned.

Requirements

  • Background in marketing, communications, public relations, business, research, arts administration, or a related field.
  • Strong organizational skills with experience managing trackers, databases, shared folders, calendars, vendor coordination, and project documentation.
  • Ability to synthesize information clearly and prepare concise summaries for internal stakeholders and leadership materials.
  • Strong attention to detail, especially when managing artwork records, customer insights, audience lists, timelines, and vendor information.
  • Proficiency in Excel, PowerPoint, Outlook, Teams, OneDrive, and SharePoint.
  • Applicants must have legal authorization to work in the United States. We do not offer visa sponsorship at this time.

Preferred

  • Preferred: experience with market research, customer segmentation, affluent consumer audiences, multicultural marketing, financial services, art collections, or vendor coordination.
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East West Bank

4.4 Glassdoor

Since 1973, East West Bank has served as a pathway to success. With 110 locations across the U.S. and Asia, we are the premier financial bridge between the East and West. Our teams of experienced, multicultural professionals help guide businesses and community members on both sides of the Pacific looking to explore new markets and create new opportunities. And our sustained growth and expertise in industries like real estate, entertainment and media, private equity and venture capital, high-tech and aviation help build sustainable businesses and expand our employees’ potential for career advancement.Headquartered in California, East West Bank (Nasdaq: EWBC) is a top-performing commercial bank with a strong foundation, an enterprising spirit and a commitment to absolute integrity. East West Bank gives people the confidence to reach further.

Founded in 1973
Pasadena, California, USA
3.8K employees
94% recommend to a friend
97% CEO approval

Salaries

Posted range

$25/hr – $30/hr

Taken straight from the job posting.

See all East West Bank salaries

Marketing Team

Median Tenure
9 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
318.9K
Traffic Source Mix
Search
29.3%
Direct
66.6%
Referral
3.3%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~3.8K

Recent News

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Customer Insights & Segment Marketing Coordinator

East West Bank · Pasadena, CA · On-site