Responsibilities

• Lead the development and alignment of customer messaging hierarchies across all segments, defining the most impactful content and messaging at each stage of the customer journey
• Develop strategic creative briefs that translate customer insights into clear messaging frameworks, content structures, and creative direction to drive consistent, targeted communication across channels
• Own and maintain a segment-driven content calendar, ensuring alignment with overarching content strategy across digital channels and web platforms
• Partner cross-functionally with creative and campaign teams to ensure execution is aligned with strategic intent and delivers cohesive storytelling
• Collaborate cross functionally with analytics teams to evaluate content performance, translating insights into actionable recommendations that continuously enhance the customer experience

Requirements

• 4+ years of experience with marketing planning/strategy
• Bachelor's degree or related professional experience
• Demonstrated strategic thinking skills with a proven ability to develop, articulate, and execute effective strategies that drive business outcomes
• Ability to measure performance and translate data into actionable objectives
• Experience collaborating across various teams such as Creative Services, Analytics, Merchandising, and Execution teams
• Strong collaboration, communication, and organizational skills
• Ability to project manage/prioritize multiple projects simultaneously
• Self-starter who thrives in a fast-paced environment

Benefits

• Medical, dental, vision, and life insurance plans with coverage starting on day one of employment
• Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents. We also support growing your family through access to adoption assistance program
• 6 free sessions each year with a licensed therapist and Wellhub portal membership to support your mental and emotional wellbeing
• At least 18 paid time off days annually for full-time employees and 6 company holidays per year
• 6% company contribution to a 401K Retirement Savings Plan each pay period, no employee contribution required
• Tuition reimbursement, student loan refinancing and access to financial counseling, education, and tools
• Charitable Gift Program - match gift to an eligible educational, cultural, community health, and human service organizations
• Employee discounts and admission to various civic and cultural institutions around Chicago
• Zoro office perks including coffee bar, beer on tap, unlimited snacks, access to the onsite gym, and incredible city skyline views