Responsibilities

• GoHighLevel — CRM & Lead Management: Set up, manage, and optimize GoHighLevel CRM infrastructure.
• Centralize incoming leads across key lead sources.
• Build lead pipelines, stages, tagging, segmentation, and routing.
• Create automated follow-up for new leads and prospective customers.
• Build workflows for consultation inquiries and bookings.
• Create missed-call and missed-message follow-up automations.
• Develop follow-up workflows for pop-up leads.
• Build workflows for leads who do not immediately book or purchase.
• Maintain CRM data organization and lead tracking.
• Identify lead leakage and recommend improvements to the customer journey.

Requirements

• Strong hands-on experience with GoHighLevel.
• Strong hands-on experience with ActiveCampaign.
• Experience building CRM pipelines, workflows, automations, tagging, and segmentation.
• Experience building sophisticated email nurture and retention flows.
• Experience integrating lead sources, forms, websites, and booking systems with CRM platforms.
• Strong understanding of lead lifecycle management and customer journeys.
• Experience with email campaign execution, testing, and optimization.
• Strong analytical skills with the ability to translate performance data into actionable recommendations.
• Highly organized and comfortable working across multiple campaigns and customer journeys.
• Candidates will be required to provide a portfolio or examples of previous work demonstrating hands-on experience building and managing: CRM platforms such as GoHighLevel or comparable CRM/marketing automation platforms; Email marketing platforms such as ActiveCampaign or comparable email automation platforms; CRM pipelines, lead routing, tagging, segmentation, and automated workflows; Email nurture sequences, customer journeys, and post-purchase/retention automations; Integrations between websites, lead sources, booking platforms, CRM systems, and email marketing platforms.

Preferred

• E-commerce and/or luxury consumer brand experience.
• Experience with high-ticket products or consultation-driven sales.
• Experience with Shopify and appointment-booking platforms.
• Experience developing retention and customer lifetime value strategies.
• Familiarity with Meta and Google lead-generation campaigns and CRM attribution.