Responsibilities

• Own the creator strategy for your brands - developing winning angles and messaging frameworks by analyzing proprietary performance data along with conducting consumer, product, and competitor research
• Translate your strategic insights into repeatable creator briefs with clear, actionable direction that creators can run with: connecting performance metrics and brand goals to what actually gets shot
• Own the execution pipeline for all UGC, self-tapes, and creator edits within your portfolio of 5-10 DTC brands, spanning categories like beauty, wellness, food & beverage, pet, apps, and more
• Prototype new creative approaches on camera — shooting proofs of concept yourself to validate ideas before scaling them through the network
• Use performance data to guide what you and your team shoot next, iterating quickly on what’s working and killing what isn’t
• Drive execution with speed and autonomy, rapidly turning around concepts, testing at volume, and iterating based on real-time performance
• We’re looking for a Creator Lead to own the strategy and drive the execution of creator-led content (UGC, self-tapes, creator edits) within a portfolio of brands
• This is a creative strategy role that analyzes performance data and turns those insights into creator-led execution: prototyping new creative approaches by filming yourself, writing briefs that scale, identifying and coaching creators to deliver, and managing the pipeline that turns one strategic idea into dozens of pieces of content
• You’re not just strategizing, you’re embedded in the creative process: making content, giving notes, and raising the bar for what creator-led work looks like at TubeScience

Requirements

• 3+ years of experience creating content for social media and directing or coaching other creators
• real performance marketing experience and understand it deeply — you know what a hook rate is, why thumbstop matters, and how to connect creative decisions to data
• strong on camera and behind it — you can shoot and perform in UGC-style content well enough to prototype ideas and set the standard for your team
• strong instincts for matching talent to briefs — you can look at a creative direction and immediately know the right kind of person to execute it, and you have a point of view on what makes a creator great
• clear, constructive feedback that actually makes their work better without killing their energy or authenticity — they love working with you
• stay organized across multiple brands, creators, and briefs simultaneously without letting things fall through the cracks
• deep fluency in digital content culture — you know what’s trending, what’s working, and what feels real versus what feels forced
• communicate clearly — translating performance data into creative direction and interfacing seamlessly with cross-functional partners and a roster of freelance creators
• based in Los Angeles — this role requires regular in-person presence at our Arts District studio