Creative Marketing Strategist

New Castle County, DE (On-site)

Salary Not AvailableMid Level7+ years expFull time

Posted 5 months ago

Job Summary

Drive affiliate content, brand stewardship, and internal/external communications across Kendal Net and Kendal.org, with cross‑functional collaboration and content governance.

  • Own affiliate content creation, asset development, and brand consistency across channels.
  • Must-have: 5–7 years in account management or content creation with strong collaboration skills.
  • Standout: coordination with PR agency and IT/agency partners for website and social presence.

Job Description

Responsibilities

  • Affiliate support and service coordination - Serve as the primary point of contact for Affiliate marketing teams and maintain project management software such as Monday to track TKC marketing projects.
  • Content Creation and Brand Stewardship - Create and execute content for Affiliates, develop print and digital marketing assets, apply graphic design principles for brand consistency, use generative services for content alignment, and update the Kendal Corporate Style Guide with the Senior Director.
  • Design internal communications for Kendal Net - Coordinate with the Kendal Net Task Force to manage internal communications, ensure content alignment across key business areas, develop workflow processes for accurate updates, regularly update Kendal Net with engaging content, and measure and report engagement metrics to stakeholders.
  • Digital & Content Strategy for external website, Kendal.org - Work with the Sales & Marketing Operations Director to create website and social media content for better visibility and engagement, boost Kendal's social media presence through regular Affiliate postings, and collaborate with IT and external agencies for an effective online presence.
  • Stakeholder & Internal Communications - Coordinate with our public relations agency for the digital distribution of the Annual Report and partner with them to share the quarterly “Forefront” e-newsletter through email and Kendal Net, highlighting internal communications and growth initiatives.

Requirements

  • A bachelor’s degree in graphic design or marketing-related field
  • 5-7 years of experience in account management or content creation position.
  • Excellent collaboration and communication skills.

Preferred

  • Knowledge of the senior living or health care services field is a plus

Benefits

  • Join our team at TKC and enjoy a comprehensive benefits package that promotes your health, well-being, and financial security. We are dedicated to investing in the health and well-being of our employees.
Kendal logo

Kendal

AI Assistant for Realtors and Brokerages. 24/7 Lead Generation and Qualification via WhatsApp. No More Missed Leads.

Founded in 2021
Wilmington, Delaware, USA
34 employees (4 in marketing)

Marketing Team

Marketing Team Size
2 (6% of company)

Funding

Total Funding
$2.6M
Last Raise
$2.5M
Seed, 4 years ago

Funding History

  • Apr 2022
    Seed • $2.5M
  • Nov 2021
    Pre Seed • $125K

Traffic Signals

Monthly Visitors
4.7K
Traffic Source Mix
Search
32.6%
Direct
52.8%
Referral
7.8%
Social
5.6%
Paid
1.1%

Headcount Trend

Current headcount: ~34
Kendal logo

Creative Marketing Strategist

Kendal · New Castle County, DE · On-site