CRYO-CELL INTERNATIONAL INC

Creative Marketing Specialist

Oldsmar, FL (Hybrid)

Salary Not AvailableMid Level1+ years expOther

Posted 5 months ago

Job Summary

Drive design and multimedia production to amplify Cryo-Cell branding and campaigns for cord-blood services.

  • Own end-to-end design for digital, print, and video assets across campaigns.
  • Must-have: 1–3 years of hands-on graphic design in corporate or healthcare settings.
  • Standout: Strong collaboration with the Sr. Marketing Specialist and cross-functional teams.

Job Description

Responsibilities

  • Responsible for conceptualizing, designing, and executing high-quality visual and multimedia marketing materials to support Cryo-Cell's brand promotion, lead generation, and market penetration for cord blood, cord tissue, and related services to prospects (expectant parents), OB/GYN practices, and current clients.
  • This role focuses on hands-on graphic design, video concepts, digital/social visuals, and creative production in alignment with brand guidelines, while collaborating with the Sr. Marketing Specialist (for content/copy direction), external/internal vendors (as needed), and cross-functional teams.
  • Responsibilities include maintaining brand consistency across all touchpoints, optimizing creatives based on performance data, and contributing to innovative campaigns that increase market share, revenue, unit volume, and engagement with grandparents, relatives, consumer-focused organizations, print, and online media.
  • Supports cross-training initiatives by gaining familiarity with all marketing department duties to ensure team flexibility, continuity during absences, and efficient collaboration in a small department.
  • Assists with special projects, events, and subsidiaries as required.
  • The employee will spend at least 70% of their time performing job duties that include but are not limited to:
  • Fully executes original design projects based on existing brand guidelines for a variety of audiences and stakeholders; exercises design decision-making to maintain high-quality, on-brand creative output.
  • Creates effective visuals and designs (social graphics, reels, stories, ads, brochures, flyers, banners, mockups, collateral) using design principles and typography; prepares social media assets and handles scheduling/posting in collaboration with the Sr. Marketing Specialist.
  • Collaborates with the Sr. Marketing Specialist on press proof approvals and final creative sign-off for printed materials; reviews proofs for design accuracy, color fidelity, layout integrity, and brand alignment before production release.

Requirements

  • Hybrid - corporate office Oldsmar FL/ partial work from home. Will also consider remote/telecommuting candidates from Knoxville, TN area available for in person collaboration with Senior Marketing Specialist
  • Associate or Bachelor's Degree in Graphic Design, Visual Communications, Marketing, Fine Arts, or related field – Highly Desired.
  • 1-3 years of hands-on graphic design, visual content creation, and/or creative marketing experience in a professional, corporate, agency, or healthcare environment (or equivalent combination of education and experience).
  • Experience with digital advertising creatives, social media visuals, and multimedia production.
  • Experience working independently as well as within cross-functional teams in a collaborative, professional environment.
  • Driver's License.
  • Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, Firefly, Premiere Pro/After Effects), Canva, and video editing software.
  • Strong understanding of design principles, typography, color theory, layout, and branding.
  • Ability to conceptualize and execute visuals that align with brand guidelines and audience needs.
  • Strong organizational skills and ability to prioritize and complete simultaneous projects with minimal supervision.
  • Capacity to think creatively while adhering to strategic direction and deadlines.

Preferred

  • Interest in AI-assisted creative workflows; familiarity or willingness to learn AI tools for generating/enhancing visuals, images, or short content elements as initiatives develop (preferred, not required)

Creative Marketing Specialist

CRYO-CELL INTERNATIONAL INC · Oldsmar, FL · Hybrid