Responsibilities

• Lead hands-on creative development from concept through delivery across brand systems, campaigns, and digital/physical channel executions — actively contributing to the work, not just directing it.
• Develop and maintain brand identity and system guidelines that scale across multiple global touchpoints.
• Direct, manage, and mentor a team of internal designers, writers, creative contractors, and external agencies while remaining a hands-on contributor to the work.
• Build and maintain cross-functional relationships with product, consumer research, and marketing teams to translate strategy and consumer insights into compelling creative.
• Design and produce mockups, prototypes, and production assets across digital, social, broadcast, print, and OOH channels.
• Own brand personality and creative vision across XCM’s portfolio of Amazon brands and initiatives, evangelizing brand purpose globally.
• Partner with motion designers, photographers, and directors to execute high-production brand experiences.
• Concepting and designing alongside the team — not just reviewing work, but actively creating mockups, exploratory directions, and production-ready assets.
• Interpreting a creative brief and rapidly developing design directions that respond to both business goals and customer needs.
• Directing a small team of designers in close collaboration with program managers, production, motion, and media teams.

Requirements

• Have an online portfolio demonstrating strong visual design skills and advertising experience across a range of media and platforms, along with work that reflects your design process
• 8+ years of relevant professional experience driving compelling creative strategy and hands-on execution at a design agency or in-house creative team.
• Bachelor’s degree in design, Fine Arts, or a related field, or equivalent professional experience.

Preferred

• Deep understanding of typography, layout, grid, and design principles across digital and print, with experience designing transformative interactive experiences: front-end UI, narrative storytelling, systems thinking, prototyping, and production-ready assets.
• Proficiency in Figma, InDesign, Photoshop, and Illustrator.
• Strong art direction skills and understanding of motion design principles — experience concepting, directing, and executing photo and video shoots, and developing brand image systems from initial vision through final production assets.
• Familiarity with the evolving AI landscape as it applies to design — including awareness of generative image and video tools, AI-assisted workflows, and emerging best practices — with a thoughtful point of view on how these tools can raise the creative bar without compromising craft or brand integrity.
• Self-motivated team player with refined leadership presence and proven ability to present creative concepts effectively to senior executives and influence stakeholders across organizational levels.
• Experience supporting global campaigns and working with international teams across markets, time zones, and cultural contexts to deliver cohesive brand work at scale.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• Learn more about our benefits at https://amazon.jobs/en/benefits.