Craft Brand Manager

Antioch, CA (On-site)

$70K/yr – $100K/yrMid Level5+ years expFull time

Posted 2 weeks ago

Job Summary

Own and execute the Craft Brands portfolio strategy through field sales, promotions, education, and collaboration with store teams to grow core and innovative brands across the territory.

  • Lead territory execution and relationships with craft brands
  • Develop and track performance via the Accomplishment Workbook
  • Coordinate promotions, displays, and incentive programs with Sales leadership

Job Description

Responsibilities

  • Fulfill Markstein Sales Company policies, standards, and Anheuser-Busch Equity Agreement requirements by performing the following duties:
  • Apply Markstein Sales Company sales standards and hand-selling techniques while working in the trade.
  • Serve as the subject matter expert and primary contact for Craft Brands, including Sierra Nevada, CBA, Boston Beer Company, Firestone Walker, Gambrinus, Speakeasy, and Black Diamond. Ensure Markstein’s commitments are met by maintaining documentation and developing sales boards to share results.
  • Travel within the assigned territory to call on regular and targeted customers, solicit orders for new product entries, secure display space, support core brands, and place the right products in the right accounts.
  • Accompany sales representatives, sales supervisors, and suppliers on customer visits to generate business for innovative products, core brands, wet samplings, beer tastings, and on-premise promotions.
  • Pre-book all on-premise promotions, wet samplings, point-of-sale materials, and beer tastings within the assigned area. Attend promotions, samplings, and special events as scheduled weekly.
  • Coordinate supplier ride-withs and crew drives by setting mutually agreed-upon goals, objectives, and target accounts.
  • Partner with the Sales Manager to create and communicate brand incentives based on budget and profitability.
  • Work with the Sales Execution Manager to develop reasonable monthly objectives for sales representatives by channel.
  • Pre-book displays, promotions, and permanent and temporary point-of-sale materials using established display and merchandising standards, with emphasis on salable features.

Requirements

  • Bachelor’s degree with 5–8 years of experience in brand innovation management, marketing, or sales.
  • Ability to apply analytics and consumer insights to build effective business plans.
  • Strong understanding of budget and financial management.
  • Demonstrated experience leading and developing direct reports and allocating team resources to achieve business objectives.
  • Ability to collaborate effectively in a team environment on complex projects.
  • Strong interpersonal, verbal, written, organizational, negotiation, and conflict-resolution skills.
  • Proficient in Microsoft Office programs (Excel, Outlook, PowerPoint and Word)

Benefits

  • Robust Medical/Dental/Vision/Life & Wellness Program after 60 days
  • Paid Time Off: Vacation, Sick, Holidays,
  • 401(k) Program
  • Extensive Training Program
  • Opportunities for Advancement
  • Referral Bonus Program
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Markstein Sales Co

Markstein Sales Company is a fourth-generation, woman-owned and operated wholesale beverage distributor based in Antioch, Calif. Founded in 1919 with a horse, a wagon and six cases of beer, we are now in our 102nd year and distributing over four million cases annually to over 2200 retailers. Our portfolio consists of multiple world-class beers including the Anheuser-Busch InBev family of beers, several high-quality craft beers and many others. We are known for our outstanding customer service, dedication to our employees and commitment to our community.

Founded in 1919
Antioch, California, USA
81 employees (15 in marketing)

Salaries

Posted range

$70K/yr – $100K/yr

Taken straight from the job posting.

See all Markstein Sales Co salaries

Marketing Team

Marketing Team Size
13 (16% of company)
Marketing Roles Posted (Last 30 Days)
1

Headcount Trend

Current headcount: ~81
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Craft Brand Manager

Markstein Sales Co · Antioch, CA · On-site