Responsibilities

• Leverage AI throughout the entire creative process to produce stronger work, faster.
• Create email, SMS, landing page, ad copy, and other marketing assets.
• Build and refine AI prompts, skills, projects, and workflows that improve speed, quality, and consistency.
• Develop campaign and flow concepts, messaging angles, and creative direction aligned with each client's strategy.
• Translate customer insights into compelling, conversion-focused marketing opportunities.
• Transform AI-generated drafts into polished, on-brand marketing assets.
• Ensure all deliverables meet both Homestead's and the client’s quality standards for messaging, clarity, and accuracy.
• Balance quality with speed, knowing when to refine and when to move work forward.
• Partner closely with your Account Strategist as a true creative partner throughout campaign planning and execution.
• Collaborate with designers, project managers, other copywriters, and account managers to bring campaigns to life.

Requirements

• 3+ years of copywriting experience in eCommerce, digital marketing, or a related field.
• Strong portfolio showcasing email, SMS, landing pages, paid ads, and other marketing assets.
• Experience writing both acquisition and retention marketing copy.
• Strong editing skills with exceptional attention to detail.
• Advanced proficiency using AI tools such as ChatGPT, Claude, Gemini, or similar to accelerate research, ideation, drafting, editing, and iteration.
• Ability to write effective prompts, evaluate AI-generated content critically, and refine outputs to meet brand voice, performance, and quality standards.
• Ability to balance speed with quality while managing multiple priorities.
• Excellent communication, collaboration, and organizational skills.
• Strong understanding of customer psychology and direct-response marketing.
• Experience in eCommerce is required.

Preferred

• Bachelor's degree or equivalent experience.
• Experience with A/B testing and performance-based copy optimization.
• Familiarity with prompt engineering or building repeatable AI workflows.
• Experience working within a collaborative agency environment.