Responsibilities

• Social Media & Digital Marketing- Manage the Lansing Lugnuts’ presence across Facebook, Instagram, X, TikTok, and other digital platforms. Plan, create, schedule, and publish daily social media content, including graphics, photos, videos, captions, and promotional content. Respond to comments, direct messages, and stories while maintaining a consistent brand voice. Monitor trends and social media analytics to improve engagement, reach, and content performance.
• Game-Day Marketing & Promotions- Execute game-day marketing operations, promotions, theme nights, contests, giveaways, and fan engagement activities. Coordinate first pitches, ceremonies, national anthems, on-field activities, and entertainment. Develop game-day scripts, announcements, and talking points. Coordinate with staff, players, performers, vendors, and community partners to ensure smooth execution. Develop new ideas and initiatives to enhance the overall fan experience.
• Marketing & Promotional Campaigns- Plan and execute campaigns promoting games, promotions, giveaways, theme nights, and special events. Maintain the seasonal marketing and promotional calendar. Develop creative marketing ideas that support attendance, engagement, and organizational goals.
• Sponsorship & Community Engagement- Execute sponsor and community partner activations at games and throughout the Lansing community. Coordinate community events, outreach initiatives, and special appearances. Build relationships with local organizations, businesses, schools, nonprofits, and community groups.
• Team Leadership- Assist in hiring, training, managing and mentoring marketing interns throughout the season. Provide guidance and feedback while helping maintain an organized and collaborative marketing team.
• Cross-Departmental Collaboration- Collaborate with ticketing, sponsorship, operations, food & beverage, and other departments on marketing initiatives. Coordinate with players, coaches, staff, vendors, performers, sponsors, and community partners. Assist with large-scale events, special projects, and other organizational priorities.

Requirements

• Bachelor’s degree in Marketing, Communications, Sports Management, Public Relations, or a related field, or equivalent relevant experience.
• Strong written and verbal communication skills.
• Experience with social media platforms including Instagram, TikTok, Facebook, and X.
• Experience creating digital content, including graphics, photography, video, and written copy.
• Familiarity with Canva, Adobe Creative Suite, or similar design tools.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects, deadlines, and priorities.
• Creative problem-solver who can adapt quickly in a fast-paced environment.
• Strong interpersonal skills and ability to work collaboratively across departments.

Preferred

• 1+ year of experience in marketing, sports, entertainment, social media, events, or a related field preferred.
• Previous experience in professional sports, collegiate athletics, entertainment, or live events is preferred.