Content Producer, Multimedia and Social Media at Babcox Media | Fairlawn, OH

Content Producer, Multimedia and Social Media

Fairlawn, OH (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 months ago

Job Summary

Build and own the cross-channel editorial production engine, turning news, features, and branded content into engaging experiences for automotive audiences through print, digital, and video. Focus on audience growth, platform-native storytelling, and data-driven optimization, while collaborating with marketing, product, and operations to fuel integrated campaigns.

Own platform-specific content creation across social channels and video, from concept to delivery.
Collaborate on content strategy, calendars, and audience engagement to lift reach and signals across channels.
Analyze content performance and apply insights to improve formats, distribution, and storytelling effectiveness.

Job Description

Responsibilities

Manage editorial production across print, digital, social media, video, and events.
Write, edit, and publish news stories, feature articles, branded content, and multimedia assets.
Collaborate with editorial leadership on content strategy, audience engagement, and editorial calendars.
Create platform-specific content for LinkedIn, Facebook, Instagram, X, YouTube, and emerging social channels.
Produce videos from concept through final delivery, including scripting, storyboarding, filming, editing, and distribution.
Direct talent and serve as an on-camera host when appropriate.
Analyze content performance metrics and audience behavior to optimize engagement and reach.
Maintain editorial standards, AP Style consistency, and brand voice across all platforms.
Leverage AI-powered tools and digital technologies to enhance content creation, workflow efficiency, and audience insights.
Partner cross-functionally with editorial, marketing, sales, and operations teams to support strategic initiatives and integrated campaigns.

Requirements

Bachelor’s degree in Journalism, Communications, Broadcasting, Marketing, Digital Media, or related field.
1–3 years of editorial, social media, multimedia, or video production experience.
Experience with Adobe Creative Cloud, including Premiere Pro and Photoshop.
Knowledge of SEO, analytics platforms, social media best practices, and AI content tools.
Strong writing, editing, verbal communication, and storytelling skills.
Knowledge of AP Style and strong attention to editorial accuracy and detail.
Ability to work independently and collaboratively in a fast-paced environment.
Strong organizational skills with the ability to manage multiple deadlines and priorities.
High level of professionalism, creativity, initiative, and adaptability.
Willingness to travel as needed.

Preferred

Automotive industry interest preferred but not required.
Knowledge of AI content tools (preferred but not required).

Benefits

Collaborative, entrepreneurial culture where creativity and innovation are valued.
Investment in digital, video, social, and AI-driven content strategies.
Exposure to emerging multimedia technologies and evolving audience engagement strategies.
Opportunity for career growth across editorial, multimedia, audience development, and content leadership roles.
Trusted industry leader with a 100+ year legacy and strong brand equity.

Babcox Media

Babcox Media is a business-to-business media and information services company serving the auto dealer, auto care, tire, performance, commercial trucking, powersports and enthusiast markets. Our 100-year heritage is built upon our commitment to connecting audiences with quality content and providing clients with results-oriented campaigns. We deliver content through various assets, across all channels and platforms to engage our audience.In addition to webinars, video, custom content and market research, Babcox also provides lead generation, list rental services and event media management.

Founded in 1920

Akron, Ohio, USA

108 employees (70 in marketing)

www.babcox.com