Content Producer

Fairlawn, OH (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 months ago

Job Summary

Own end-to-end editorial and multimedia content for automotive B2B audiences, shaping strategy, production, and distribution across print, digital, social, and video to maximize reach and engagement.

  • Editorial production across print, digital, social media, video, and events to deliver consistent brand voice and standards.
  • Platform-specific content creation and on-camera leadership to drive audience growth and storytelling across LinkedIn, YouTube, and emerging channels.
  • Performance-driven optimization using analytics and AI tools to inform content strategy and improve engagement across channels.

Job Description

Responsibilities
  • Manage editorial production across print, digital, social media, video, and events.
  • Write, edit, and publish news stories, feature articles, branded content, and multimedia assets.
  • Collaborate with editorial leadership on content strategy, audience engagement, and editorial calendars.
  • Create platform-specific content for LinkedIn, Facebook, Instagram, X, YouTube, and emerging social channels.
  • Produce videos from concept through final delivery, including scripting, storyboarding, filming, editing, and distribution.
  • Direct talent and serve as an on-camera host when appropriate.
  • Analyze content performance metrics and audience behavior to optimize engagement and reach.
  • Maintain editorial standards, AP Style consistency, and brand voice across all platforms.
  • Leverage AI-powered tools and digital technologies to enhance content creation, workflow efficiency, and audience insights.
  • Partner cross-functionally with editorial, marketing, sales, and operations teams to support strategic initiatives and integrated campaigns.
Requirements
  • Bachelor’s degree in Journalism, Communications, Broadcasting, Marketing, Digital Media, or related field.
  • 1–3 years of editorial, social media, multimedia, or video production experience.
  • Experience with Adobe Creative Cloud, including Premiere Pro and Photoshop.
  • Knowledge of SEO, analytics platforms, social media best practices, and AI content tools.
  • Strong writing, editing, verbal communication, and storytelling skills.
  • Knowledge of AP Style and strong attention to editorial accuracy and detail.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Strong organizational skills with the ability to manage multiple deadlines and priorities.
  • High level of professionalism, creativity, initiative, and adaptability.
  • Automotive industry interest preferred but not required.
Benefits
  • Collaborative, entrepreneurial culture where creativity and innovation are valued.
  • Exposure to emerging multimedia technologies and evolving audience engagement strategies.
  • Opportunity for career growth across editorial, multimedia, audience development, and content leadership roles.
BABCOX MEDIA INC logo

BABCOX MEDIA INC

Babcox Media is a business-to-business media and information services company serving the auto dealer, auto care, tire, performance, commercial trucking, powersports and enthusiast markets. Our 100-year heritage is built upon our commitment to connecting audiences with quality content and providing clients with results-oriented campaigns. We deliver content through various assets, across all channels and platforms to engage our audience.In addition to webinars, video, custom content and market research, Babcox also provides lead generation, list rental services and event media management.

Founded in 1920
Akron, Ohio, USA
108 employees (70 in marketing)

Marketing Team

Marketing Team Size
59 (55% of company)

Traffic Signals

Monthly Visitors
4.3K
Traffic Source Mix
Search
23.4%
Direct
56.2%
Referral
5.5%
Social
13.6%
Paid
1.3%

Headcount Trend

Current headcount: ~108
BABCOX MEDIA INC logo

Content Producer

BABCOX MEDIA INC · Fairlawn, OH · On-site