Content and Marketing Specialist

West Des Moines, IA (Hybrid)

$64K/yr – $67K/yrMid Level2+ years expFull time

Posted 4 days ago

Job Summary

Own and drive DMU’s content strategy across earned, owned and paid media, delivering high quality writing and editing across platforms while collaborating with faculty and subject-matter experts to tell authentic DMU stories and support brand objectives.

  • Own content strategy and execution across channels
  • Coordinate with faculty, clinicians and subject-matter experts to produce engaging content
  • Ensure on-brand, optimized materials and support high-visibility programs

Job Description

Responsibilities

  • Support the development and execution of a comprehensive content strategy across earned, owned and paid media that advances the university’s goals.
  • Write, edit and proof high-quality content for DMU’s targeted audiences across multiple channels, including websites, social media, email, donor narratives, news media, print materials, advertising campaigns, videos and multimedia presentations.
  • Collaborate with faculty, clinicians and other subject-matter experts to produce accurate and engaging content related to medicine and health sciences education, research, alumni and community engagement, philanthropy and the Des Moines University Clinic.
  • Serve as the primary communications liaison for designated programs and departments, ensuring their unique stories are told effectively. Areas may include admissions, student affairs, university advancement, research and the clinic.
  • Partner with marketing team members to manage the content calendar and production workflow to guarantee the timely delivery of high-quality, on-brand materials.
  • Ensure all content aligns with DMU brand standards and is consistent in voice, tone, quality and style, while applying content marketing and SEO best practices to optimize search, accessibility, user experience, visibility and reach.
  • Develop and edit a wide range of materials, including presentations, newsletters, news releases, faculty and student features, patient testimonials, magazine stories, website content and video scripts.
  • Provide content and marketing support for high-visibility events and community outreach projects and assist the director with media inquiries and coordinate responses as appropriate.
  • Perform other duties as assigned to support the goals of the Marketing and Communications department.

Requirements

  • Bachelor’s degree in communications, marketing, journalism or a related field.
  • Minimum of 2-3 years of experience in content writing, editing, marketing or similar roles. Experience in higher education, health care or mission-driven organizations is a plus.
  • Exceptional writing, editing and storytelling skills, with the ability to create engaging content across multiple formats and audiences.
  • Strong project management, communication and digital marketing skills, including experience with CMS platforms, social media tools, SEO, analytics, Adobe Creative Suite, WordPress and MS Office.
  • Commitment to and alignment with DMU's mission and values, with an understanding of cultural sensitivity and awareness in content creation.

Benefits

  • Our Total Rewards reflect this commitment. Qualified faculty and staff enjoy a generous employer contribution toward the medical plan, 10% retirement match, flexible work arrangements, community service time, tuition assistance, professional development funding and access to wellness facilities with programs that promote a well-balanced lifestyle. Visit www.dmu.edu/employment to learn more about our benefits.
  • DMU is proud to offer employees generous benefits and perks, paid time off, free use of wellness facilities and a host of employee engagement and recognition programs throughout the year.

Salaries

Posted range

$64K/yr – $67K/yr

Taken straight from the job posting.

See all Des Moines University salaries

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Content and Marketing Specialist

Des Moines University · West Des Moines, IA · Hybrid