Responsibilities

• Long-Form Content: Lead the editorial content creation for our Substack channel in partnership with Brand Engagement, developing a consistent publishing cadence of engaging, relevant long-form content that builds community and deepens brand affinity
• YouTube & Long-Form Storytelling: Collaborate with Production and Creative to develop and execute long-form video storytelling, bringing lifestyle narratives to life through compelling, watch-worthy content that grows our subscriber base
• Pinterest Strategy: Partner with Creative to develop and manage content for Pinterest, creating visually compelling, search-optimized pins and boards that drive discovery
• Lifestyle Channel Support: Contribute content across additional lifestyle-oriented social channels, working with the broader team to ensure a cohesive brand voice
• Editorial Voice & Brand Storytelling: Serve as a key voice for the brand's social editorial presence, collaborating with Brand Engagement to craft stories that celebrate food while weaving in trends and product discovery to inspire audiences organically
• Content Calendar & Planning: Partner with the broader Social, Brand Engagement, and Creative teams to plan and maintain an editorial calendar
• Performance & Optimization: Track content performance, identify trends, and iterate on strategy to grow
• Cross-Functional Collaboration: Serve as a connective thread across Creative, Production, Brand Engagement

Requirements

• 4+ years of professional non-internship marketing experience
• Experience driving high performance content and growth within a world class content company
• Demonstrated experience managing content calendars and multi-platform posting schedules.
• Strong project management and organizational skills with attention to detail.
• Strong portfolio demonstrating long-form writing ability (newsletters, editorial features, essays, or similar)
• Experience creating content for Pinterest or visually-driven lifestyle platforms

Preferred

• Experience designing, planning, and delivering content projects
• Experience managing social media accounts for large brands with wide reach (50k+ followers)
• Grocery or food category experience.
• Strong cross-functional collaboration skills with creative, legal, and marketing teams.
• Experience managing a Substack, newsletter, or equivalent editorial platform
• Familiarity with SEO and content discoverability best practices

Benefits

• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.