Content Marketing Manager at Knit | New York, USA | $110K/yr – $125K/yr

Content Marketing Manager

New York, USA (Hybrid)

$110K/yr – $125K/yrMid Level4+ years expFull time

Posted 5 months ago

Job Summary

Lead Knit's B2B content engine, turning research into thought leadership and pipeline-driving content for LinkedIn, events, and editorial operations.

Own end-to-end content production from ideation to distribution and performance optimization.
Must-have: 4+ years in B2B content marketing (SaaS preferred) and strong writing.
Standout: Proven ability to own LinkedIn presence and scale AI-enhanced content workflows.

Job Description

Responsibilities

Turning research and customer insights into thought leadership
Owning Knit’s organic LinkedIn presence
Supporting executive thought leadership on LinkedIn
Owning event content for a variety of events
Building scalable, AI-enhanced content workflows
Driving measurable impact on MQLs, SQLs, and revenue
Content Strategy & Editorial Ownership – Collaborate across the Marketing function to refine and execute Knit’s B2B content strategy
Develop, manage, and maintain the editorial calendar
Maintain content guidelines, tone, and messaging consistency
Identify content gaps and proactively recommend new initiatives

Requirements

4+ years of content marketing or direct copywriting experience in a B2B environment (SaaS preferred)
Extremely strong writing skills (long-form and short-form) with the ability to translate complex research into compelling narratives
Proven experience creating content that drives measurable pipeline impact
Experience owning or significantly contributing to a B2B LinkedIn presence
Demonstrated experience using AI tools to enhance content production and optimization
Strong visual taste with basic design proficiency (Canva, Figma, or similar)
Experience collaborating effectively with internal or external designers
Ability to make and revisit decisions based on real-time performance data
Ability to produce long-form, short-form, graphic, and presentation-based content (or manage freelancers to do so)
Ability to develop, organize, and maintain process documentation
Ability to manage multiple projects and juggle priorities
Results-oriented; proven ability to prioritize, drive, and achieve results under time pressure

Preferred

Previous experience in market research SaaS, insights platforms, or go-to-market SaaS
Strong SEO and data-driven content optimization experience
Experience turning proprietary data into thought leadership
Familiarity with HubSpot, Google Analytics, LinkedIn analytics, and modern marketing tech stacks
Experience with light data analysis
Experience with Adobe Creative Cloud (Illustrator, Photoshop, AfterEffects)

Benefits

Upon joining the Knit team, you will receive a competitive salary, Equity Options, Healthcare (medical, dental, and vision), and Additional Coverage, a company laptop and one-time, onboarding Technology Stipend, a 401(k) with company match, flexible time-off, hybrid working, and more!

Knit

Knit is the simplest way to get from survey to story in a week or less—combining the speed and power of AI with the strategic guidance of expert researchers, end-to-end.With quant and qual integrated into a single study, Knit delivers AI-generated surveys, automated analysis, and rich, editable reporting—all refined by real humans—to give you a full, nuanced picture of your consumer.

Founded in 2015

Austin, Texas, USA

98 employees (11 in marketing)

goknit.com