Responsibilities

• Own and manage the editorial calendar for thought-leadership content aligned with marketing priorities and organizational goals.
• Develop and execute a content strategy aligned with UNC Executive Development's Ideal Client Profile (ICP), ensuring content reaches the right audiences with the right messages while supporting business priorities.
• Identify, prioritize, and evaluate content opportunities by leveraging stakeholder insights, faculty engagement, industry trends, audience needs, performance data, and available resources to maximize marketing impact and guide investment decisions.
• Develop content briefs and manage assignments for freelance writers and external content partners; interview faculty, executives, clients, and internal stakeholders to develop original thought leadership.
• Write, edit, and publish a variety of content (articles, white papers, client case studies, executive interviews, landing page copy, email marketing copy, marketing collateral, and faculty and staff bios); ensure all content reflects UNC Executive Development's voice, editorial standards, and brand guidelines.
• Partner with clients to obtain approvals and attribution for published success stories.
• Manage project plans and workflows for content marketing initiatives using project management tools to track deadlines, assignments, dependencies, and production schedules.
• Provide strategic visibility into the content marketing roadmap by leading quarterly planning meetings and communicating status to Senior Marketing Manager and Director of Marketing.
• Publish and maintain thought leadership content, landing pages, and gated experiences in WordPress to support lead generation campaigns; create promotional content across LinkedIn, social media, email marketing, and the website.
• Manage content promotion schedules to maximize engagement and campaign performance; build and deploy marketing emails in Pardot with audience-specific messaging.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, Business, or a related field, or equivalent professional experience
• 3–5 years of experience in content marketing, digital marketing, communications, journalism, or a related role
• Excellent writing, editing, proofreading, and interviewing skills
• Experience developing long-form and short-form B2B content
• Experience managing editorial calendars and content workflows
• Strong organizational skills and ability to manage multiple deadlines simultaneously while delivering high-quality work and maintaining editorial standards
• Ability to take initiative, embrace feedback, and thrive in a fast-paced, collaborative environment where priorities evolve, and teamwork is essential
• Experience using AI-powered marketing and content creation tools to enhance research, content development, workflow efficiency, and marketing performance.

Preferred

• WordPress CMS
• Salesforce Account Engagement (Pardot) or similar marketing automation platforms
• Experience using project management tools such as Asana
• Familiarity with SEO best practices and digital content optimization
• Experience working with higher education, executive education, consulting, or professional services organizations
• Experience working with freelance writers and external creative partners

Benefits

• Group health, dental, and vision plans
• 401(k) retirement plan with employer match
• Life & disability insurance provided and funded by the LLC
• Flexible spending account options
• Paid holidays and time-off
• Paid parental leave and other leave programs
• Professional development opportunities