Responsibilities

• Partner with Product Marketing, which owns product positioning and messaging, and Demand Generation, which owns audience and channel strategy. You’ll bring strong content judgment to that partnership: helping determine what should be created, how it should be structured, and how it can work across different contexts while preserving a coherent central narrative.
• Create and adapt content across webinars, flagship guides and ebooks, thought-leadership blogs, solution and buyer guides, customer proof, and decision-enablement materials.
• Turn core assets into reusable modules for specific industries, lines of business, use cases, and executive, practitioner, and technical audiences.
• Develop awareness-, consideration-, and decision-stage versions of priority content while preserving the central narrative.
• Find the strongest narrative, proof point, or value proposition within complex source material and translate it into clear, useful content.
• Collaborate with Demand Generation and channel partners to ensure content is designed for real audience and distribution needs.
• Use audience and performance signals to improve how future content is structured, packaged, and reused.
• Establish repeatable frameworks, templates, and practices that increase the return on major content investments.
• Maintain strong editorial quality across a high volume of interconnected assets.
• Have 7+ years of experience in B2B content marketing, editorial, integrated campaigns, or a related discipline.

Requirements

• Partner with Product Marketing, which owns product positioning and messaging, and Demand Generation, which owns audience and channel strategy. You’ll bring strong content judgment to that partnership: helping determine what should be created, how it should be structured, and how it can work across different contexts while preserving a coherent central narrative.
• Create and adapt content across webinars, flagship guides and ebooks, thought-leadership blogs, solution and buyer guides, customer proof, and decision-enablement materials.
• Turn core assets into reusable modules for specific industries, lines of business, use cases, and executive, practitioner, and technical audiences.
• Develop awareness-, consideration-, and decision-stage versions of priority content while preserving the central narrative.
• Find the strongest narrative, proof point, or value proposition within complex source material and translate it into clear, useful content.
• Collaborate with Demand Generation and channel partners to ensure content is designed for real audience and distribution needs.
• Use audience and performance signals to improve how future content is structured, packaged, and reused.
• Establish repeatable frameworks, templates, and practices that increase the return on major content investments.
• Maintain strong editorial quality across a high volume of interconnected assets.
• Have 7+ years of experience in B2B content marketing, editorial, integrated campaigns, or a related discipline.