Responsibilities

• Make Things (60%)
• - Shoot and edit short-form video, photography, and social-first creative across Instagram, TikTok, YouTube Shorts, and whatever platform matters next.
• - Concept and produce content that captures the reality of regenerative farming, craft butchery, and home cooking-not the aestheticized, filter-heavy version of it.
• - Turn farm visits, butcher shop shifts, member stories, and delivery days into content that earns attention without buying it.
• - Design digital and print assets as needed: emails, direct mail inserts (we produce a monthly print piece called The Farmer's Walmanac), paid ads, in-store materials.
• - Move fast. Our content calendar has structure, but the best stuff comes from reacting to what's actually happening—a farmer pulling a calf, a new cut hitting the shop, a member cooking something we didn't expect.
• Build Relationships (25%)
• - Identify, vet, and build relationships with food creators, home cooks, chefs, and cultural voices who'd genuinely use and talk about Walden—not because we paid them, but because the product is worth talking about.
• - Run a product seeding program: get boxes into the right kitchens, follow up like a human, and let great content happen without a 47-page brief.
• - Manage a small but growing roster of creator partnerships-some gifted, some paid, all authentic. If they wouldn't buy it themselves, they shouldn't post about it.

Requirements

• 3–6 years creating social content for a brand, agency, or your own audience-with a portfolio that proves you can make things people actually watch, share, and remember.
• - You shoot and edit video on your phone and it looks better than most people's studio work. You understand native formats, aspect ratios, pacing, and hooks instinctively.
• - You've built or managed creator/influencer relationships-not just run a gifting spreadsheet, but actually cultivated partnerships that produced real content and real results.
• - Strong design eye and basic execution skills (Canva, Figma, or Adobe). You don't need to be a graphic designer, but you need to make things that look intentional.
• - You write well. Captions, scripts, DMs, briefs-your words sound like a person, not a brand playbook.
• - You can work independently, manage your own time, and deliver without someone checking your homework.

Preferred

• Strong Preferences
• - You care about food. You cook. You have opinions about where your meat comes from, or you're ready to develop them quickly.
• - Experience in DTC, food & bev, agriculture, or mission-driven brands.
• - You've worked on a small team where you wore multiple hats and liked it.
• - Comfort with AI tools for content ideation, editing workflows, and automation. We use Claude extensively and expect you to as well.
• - Based in or willing to travel to the Boston/Tewksbury area regularly. Farm visits, butcher shop content, and team collaboration require physical presence.
• - You have your own following or creative practice that demonstrates taste and consistency.
• - Experience with Klaviyo, Shopify, or membership/subscription brands.
• - You've built a creator seeding program from scratch, not just inherited one.
• - Photography skills beyond iPhone (but iPhone-first is fine-great, actually).

Benefits

• Health, dental, and vision insurance.
• Paid time off + company holidays.
• 5 lbs of Walden Local products every week.
• A content budget and creative freedom that most brands three times our size won't give you. You'll own this.
• Direct access to 65+ farms, a working butcher shop, and 24,000 member families as your content universe.
• A team that values sharp thinking over seniority, and good work over long meetings.